Technical articles and updates from the Broadcast team about self-hosted email marketing. https://sendbroadcast.net/ en What email marketing actually costs as your list grows from 1,000 to 100,000 subscribers — SaaS subscriptions vs. self-hosted, over three years, with the structural reason per-subscriber pricing keeps climbing. https://sendbroadcast.net/blog/true-cost-of-email-marketing-at-scale https://sendbroadcast.net/blog/true-cost-of-email-marketing-at-scale 06 Jun 2026 Simon Chiu Every piece of startup advice says recurring revenue is the holy grail. We sell Broadcast for a one-time fee anyway. Here's the reasoning — the incentives it fixes, the trade-offs it forces, and what it means for the people who buy it. https://sendbroadcast.net/blog/why-one-time-license https://sendbroadcast.net/blog/why-one-time-license 06 Jun 2026 Simon Chiu Three regulatory shoes are about to drop in a 30-day window. Here's what European email marketers actually need to know about the CLOUD Act, the Data Privacy Framework, and NIS2 — and what self-hosting does and doesn't fix. https://sendbroadcast.net/blog/eu-data-sovereignty-email-marketing-2026 https://sendbroadcast.net/blog/eu-data-sovereignty-email-marketing-2026 09 May 2026 Simon Chiu How we built a system to verify emails sent through AWS SES, Postmark, SendGrid, and Mailgun actually arrive—using Cloudflare Workers, KV storage, and Rails credentials. https://sendbroadcast.net/blog/e2e-email-provider-testing https://sendbroadcast.net/blog/e2e-email-provider-testing 10 Jan 2026 Simon Chiu How we built Broadcast to run on customer servers with a single command—using Docker, SolidQueue, Thruster, and file-based triggers for container-to-host communication. https://sendbroadcast.net/blog/self-hosting-rails https://sendbroadcast.net/blog/self-hosting-rails 25 Nov 2025 Simon Chiu