# ActiveCampaign Pricing (2026)

> ActiveCampaign pricing in 2026: Starter, Plus, Pro and Enterprise prices from 1,000 to 50,000 contacts, send limits, users, which features each plan gates, and what the same list costs self-hosted.

Source: https://sendbroadcast.net/compare/activecampaign-pricing

ActiveCampaign prices by contact count across four plans. Its automation builder is the reason people choose it, and the full builder starts on Plus, not on Starter.

> Figures below are ActiveCampaign's list prices on monthly billing from [EmailToolTester's August 2026 breakdown](https://www.emailtooltester.com/en/reviews/activecampaign/pricing/). Yearly billing takes up to 20% off. Check [activecampaign.com/pricing](https://www.activecampaign.com/pricing) for your contact count.

## What ActiveCampaign costs by list size

| Contacts | Starter | Plus | Pro | Enterprise |
| --- | --- | --- | --- | --- |
| 1,000 | $19 | $59 | $89 | $159 |
| 2,500 | $49 | $119 | $169 | $289 |
| 5,000 | $99 | $179 | $235 | $425 |
| 10,000 | $189 | $239 | $419 | $665 |
| 25,000 | Not offered | $489 | $709 | $989 |
| 50,000 | Not offered | $759 | $1,089 | $1,315 |

## What each plan includes

|  | Starter | Plus | Pro | Enterprise |
| --- | --- | --- | --- | --- |
| Monthly sends | 10 times contacts | 10 times contacts | 12 times contacts | 15 times contacts |
| Users | 1 | 1 | 3 | 5 |
| Automations | Up to 5 actions, no branching | Full builder | Full, with split automations | Full |
| Landing pages | No | Yes | Yes | Yes |
| Split testing, predictive sending | No | No | Yes | Yes |

There is no free plan. The free trial lasts 14 days and sends up to 100 emails.

## The costs that surprise people

**Starter stops at 10,000 contacts.** Past that you move to Plus, and at 25,000 contacts Plus is $489 a month.

**The automation you came for is on Plus.** Starter's automations are limited to 5 actions with no branching. Most teams that pick ActiveCampaign for automation end up on Plus or Pro.

**Users are few.** Plus has one user. A second person means Pro.

## What the same list costs on your own server

Broadcast is self-hosted email marketing software with sequences, conditional branching, segments and an API. You pay $250 once, run it on a small server, and send through Amazon SES or another provider. There is no per-contact price and no user limit.

For 10,000 contacts getting a weekly newsletter plus automations:

- **ActiveCampaign Plus:** $239 a month, $2,868 a year on monthly billing.
- **Broadcast with Amazon SES:** $250 once, then a few dollars a month in SES fees plus a few dollars for the server.

What you give up: ActiveCampaign's CRM and sales pipeline, predictive sending, its large integration catalog and a fully managed service. Our [ActiveCampaign alternative](/compare/activecampaign-alternative) page covers the trade-offs. The [pricing calculator](/calculator) compares both at your list size.

## Frequently asked questions

### How much does ActiveCampaign cost per month?

From $19 a month for 1,000 contacts on Starter. At 10,000 contacts, Plus is $239 and Pro $419.

### Does ActiveCampaign have a free plan?

No. It offers a 14-day free trial that sends up to 100 emails.

### Which ActiveCampaign plan do I need for automations?

Plus, for the full automation builder. Starter caps automations at 5 actions with no branching. Pro adds split automations and predictive sending.

### Is ActiveCampaign more expensive than Mailchimp?

Yes, at most sizes. At 10,000 contacts ActiveCampaign Plus is $239 a month and Mailchimp Standard about $135. See [Mailchimp pricing](/compare/mailchimp-pricing).

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## Related

- [ActiveCampaign alternative](/compare/activecampaign-alternative)
- [ActiveCampaign DSGVO (Deutsch)](/compare/active-campaign-dsgvo)
- [Mailchimp pricing](/compare/mailchimp-pricing)
- [Klaviyo pricing](/compare/klaviyo-pricing)