# Can I drive Broadcast from my own app or an agent?

> Broadcast exposes a REST API, a command-line tool, and an MCP server for Claude Code, so applications and AI agents can manage subscribers, broadcasts, and sequences.

Source: https://sendbroadcast.net/how-to/connect-your-app-or-ai-agent

Yes, three ways, and they all sit on the same permissions model.

## REST API

Full coverage of the things you would automate:
[subscribers](https://sendbroadcast.net/docs/api-subscribers),
[broadcasts](https://sendbroadcast.net/docs/api-broadcasts),
[segments](https://sendbroadcast.net/docs/api-segments),
[sequences](https://sendbroadcast.net/docs/api-sequences),
[templates](https://sendbroadcast.net/docs/api-templates),
[opt-in forms](https://sendbroadcast.net/docs/api-opt-in-forms),
[email servers](https://sendbroadcast.net/docs/api-email-servers),
[webhook endpoints](https://sendbroadcast.net/docs/api-webhook-endpoints), and
[transactional email](https://sendbroadcast.net/docs/api-transactional-email).

Start with [API Authentication](https://sendbroadcast.net/docs/api-authentication) for tokens, scopes, and the rate
limit. Read [API Response Warnings](https://sendbroadcast.net/docs/api-response-warnings) too: write requests can
succeed while doing something other than what you asked, and the `warnings` array is
where that shows up.

![Creating an access token with per-resource read and write permissions for broadcasts, subscribers, sequences and more](https://sendbroadcast.net/assets/docs/api-authentication/api-authentication-new-token-4d9fc7d8.png)

Tokens are scoped per resource, so an integration gets only the access it actually needs.

## Command line

The [CLI](https://sendbroadcast.net/docs/agents-cli) wraps the same API for scripting and
one-off operations without writing HTTP calls.

## MCP server

[An MCP server](https://sendbroadcast.net/docs/agents-mcp) exposes Broadcast natively to
Claude Code, so an agent can work against your install directly. The
[agents overview](https://sendbroadcast.net/docs/agents) compares the three approaches, and
[setup links](https://sendbroadcast.net/docs/agents-setup-links) are time-limited credentials
for onboarding an agent without pasting a long-lived token.

![The Webhook Endpoints page listing endpoints and the event types each one subscribes to](https://sendbroadcast.net/assets/docs/webhooks/webhooks-index-05e949aa.png)

Outgoing endpoints, each subscribed to the events your own application cares about.

## Events going the other way

For your app to react to what happens in Broadcast, use
[outgoing webhooks](https://sendbroadcast.net/docs/webhooks). They cover delivery, opens,
clicks, bounces, and complaints, with signature verification and a documented retry
schedule.

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If an endpoint you need is missing, [tell us which one](mailto:simon@sendbroadcast.net?subject=API%20endpoint%20request).