# Drip Campaigns - Email Marketing Use Case > Create automated email sequences that nurture leads and guide customers through their journey with Broadcast's drip campaign features. Source: https://sendbroadcast.net/use-cases/drip-campaigns 1. [Use Cases](https://sendbroadcast.net/use-cases) 2. / 3. Drip Campaigns # Drip Campaigns Automated email sequences that nurture leads, onboard users, and guide customers through their journey, all working 24/7 without manual effort. Quick answer A **drip campaign** is a series of emails sent automatically on a schedule or in response to something a subscriber does, such as signing up, buying, or going quiet. It differs from a broadcast, which is one message sent to the whole list at a moment you choose: a drip runs per subscriber, starting from their own entry point. The common types are welcome and onboarding sequences, lead nurture, abandoned-cart recovery, re-engagement, and post-purchase follow-up. In Broadcast these are **sequences**: you set the steps, the delay between them, and conditional branches that send subscribers down different paths based on their tags, attributes, or behaviour. Sequences are included in the one-time licence, with no per-subscriber or per-automation charge. [Get Started](https://sendbroadcast.net/#pricing) [Calculate Savings](https://sendbroadcast.net/calculator) broadcast.app/sequences Welcome Sequence Immediately Welcome Email Sent • 89% opened Wait 1 day Day 1 Getting Started Guide Sent • 72% opened Wait 3 days Day 4 Pro Tips & Tricks Scheduled 1,847 active subscribers 68% completion rate ## What Are Drip Campaigns? Drip campaigns are automated sequences of emails sent over time based on triggers or schedules. Unlike one-time campaigns, drip sequences deliver the right message at the right moment in the customer journey. Think of them as your always-on sales and support team, nurturing relationships while you focus on building your business. ### Always Working Sequences run 24/7. Every subscriber gets the same experience, perfectly timed. ### Personalized Each subscriber starts their journey when they sign up. It's personal, not mass. ### Measurable Track performance at each step. Identify and fix drop-off points. ### Set & Improve Build once, refine over time. Each iteration gets better results. ## Common Drip Campaign Types Templates that work for almost every business ### Welcome Sequences Introduce new subscribers to your brand and deliver immediate value. A well-crafted welcome sequence dramatically improves engagement. - Day 0: Welcome + set expectations - Day 1: Deliver lead magnet - Day 3: Share best content - Day 7: Soft pitch ### Onboarding Sequences Guide new users to their "aha moment": the point where they truly understand your product's value. Good onboarding reduces churn. - Step 1: Account setup complete - Step 2: First key action - Step 3: Power feature intro - Step 4: Success check-in ### Re-engagement Campaigns Win back inactive subscribers or users. Remind them why they signed up and what they're missing. - Email 1: "We miss you" - Email 2: What's new since you left - Email 3: Special offer - Email 4: Last chance ### Post-Purchase Sequences Continue the relationship after the sale. Reduce buyer's remorse, encourage reviews, and set up repeat purchases. - Day 0: Thank you + tracking - Day 3: How to get the most out of it - Day 7: Request a review - Day 14: Related products ## Drip Campaign Features in Broadcast ### Email Sequences Multi-step sequences with customizable delays. Set wait times or specific days. ### API Triggers Start sequences based on any event from your application. ### Segmentation Different sequences for different segments. Personalize the journey. ### Performance Tracking Monitor open rates, clicks, and conversions at each step. ## Best Practices Make your drip campaigns more effective ### Start with Value Give before you ask. Build trust through helpful content before making any pitch. ### Keep It Focused Each email should have one clear purpose and one call-to-action. ### Test Timing Experiment with delays between emails. Find what works for your audience. ### Personalize Use subscriber data to make emails feel personal. Names, interests, behavior. ### Monitor & Iterate Use analytics to continuously improve. Small tweaks compound over time. ### Don't Over-Email Respect inbox space. Quality over quantity. Know when to pause or stop. ## Why Self-Hosted for Drip Campaigns Drip campaigns often involve sensitive customer data and business logic. With Broadcast, your automation stays on your infrastructure. Automation Platforms Subscriber-Based Pricing 5,000 contacts $99/mo 25,000 contacts $249/mo 100,000 contacts $749/mo Growing to 100k? $8,988/year With Broadcast Unlimited Sequences 5,000 contacts ~$25/mo 25,000 contacts ~$45/mo 100,000 contacts ~$100/mo At 100k contacts ~$1,200/year Save $7,700+ annually ## Automate your email marketing Set up sequences that work while you sleep. Nurture leads automatically. [Calculate Your Savings](https://sendbroadcast.net/calculator) [Get Started](https://sendbroadcast.net/#pricing) ### Related Use Cases [E-commerce Stores Abandoned cart and post-purchase sequences](https://sendbroadcast.net/use-cases/ecommerce) [SaaS Companies User onboarding and activation sequences](https://sendbroadcast.net/use-cases/saas) [Compare Beehiiv Automations See how Broadcast automations compare](https://sendbroadcast.net/compare/beehiiv-automations)