# Email Marketing for E-commerce

> How e-commerce stores use Broadcast for abandoned cart recovery, promotional campaigns, and customer lifecycle emails.

Source: https://sendbroadcast.net/use-cases/ecommerce

1. [Use Cases](https://sendbroadcast.net/use-cases)
2. /
3. E-commerce Stores

# Email Marketing for E-commerce

Drive sales with abandoned cart recovery, promotional campaigns, and post-purchase sequences. Email is one of the highest-ROI channels for online stores.

[Get Started](https://sendbroadcast.net/#pricing) [Calculate Savings](https://sendbroadcast.net/calculator)

store.yourshop.com/email

Revenue from Email

$12,847

+23% this month

Carts Recovered

142

12% recovery rate

Active Sequences

6

Running 24/7

Recent Campaigns

Holiday Sale Announcement

 $4,230

Abandoned Cart - 24hr

 $2,156

Post-Purchase Follow-up

 12 reviews

## Email Drives E-commerce Revenue

Unlike paid ads where you pay for every click, email lets you reach customers you've already acquired, for nearly free.

### Recover Lost Sales

Abandoned cart emails can recover 10-15% of lost sales automatically.

### Repeat Purchases

Turn one-time buyers into loyal customers with post-purchase sequences.

### Higher Lifetime Value

Engaged email subscribers spend 138% more than non-subscribers.

### Launch Momentum

Drive traffic and sales for new products and seasonal promotions.

## Essential E-commerce Email Campaigns

Automate the emails that drive revenue while you focus on your business

### Abandoned Cart Recovery

Automatically email customers who add items but don't checkout. A well-timed sequence can recover 10-15% of abandoned carts.

1hr, 24hr, 72hr sequence

Dynamic cart contents

### Welcome Series

Introduce new subscribers to your brand, share your story, and offer a first-purchase incentive to convert browsers.

Brand story + values

First-purchase discount

### Post-Purchase Follow-Up

Thank customers, provide shipping updates, share usage tips, and request reviews to build loyalty.

Review requests

Cross-sell recommendations

### Win-Back Campaigns

Re-engage customers who haven't purchased in a while with personalized incentives to return.

"We miss you" emails

Special comeback offers

### Promotional Campaigns

Announce sales, new arrivals, and seasonal promotions. Segment by purchase history for relevance.

Flash sale alerts

New arrival announcements

### VIP & Loyalty

Reward your best customers with early access, exclusive discounts, and special treatment.

Early sale access

Birthday rewards

## The E-commerce Email Cost Problem

E-commerce email platforms like Klaviyo charge based on subscriber count and email volume. As your customer list grows, costs spiral to hundreds or thousands per month.

Traditional E-commerce Platforms

Subscriber-Based Pricing

5,000 contacts

Small store

$100/mo

25,000 contacts

Growing store

$400/mo

100,000 contacts

Established store

$1,380/mo

At 100k contacts

$16,560/year

Just for email

With Broadcast

Flat Hosting Costs

5,000 contacts

Same features

~$30/mo

25,000 contacts

Same server

~$50/mo

100,000 contacts

Scales with delivery

~$150/mo

At 100k contacts

~$1,800/year

Save $14,760+ annually

## Everything You Need for E-commerce Email

### API Integration

Connect your store to trigger emails from any customer action

### Email Sequences

Multi-step automations for cart recovery and follow-ups

### Segmentation

Target by purchase history, behavior, and preferences

### Multiple Providers

Use different SMTP for transactional vs marketing

## Ready to own your email marketing?

Stop paying subscriber taxes. Keep more of your revenue with self-hosted email.

[Calculate Your Savings](https://sendbroadcast.net/calculator) [Get Started](https://sendbroadcast.net/#pricing)

### Related Use Cases

[Drip Campaigns Automated sequences that nurture and convert](https://sendbroadcast.net/use-cases/drip-campaigns) [Transactional Emails Order confirmations and shipping updates](https://sendbroadcast.net/use-cases/transactional)