# Product Updates - Email Marketing Use Case

> Keep users informed about new features, releases, and important announcements with Broadcast's product update email capabilities.

Source: https://sendbroadcast.net/use-cases/product-updates

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3. Product Updates

# Product Updates

Keep users informed about new features, releases, and improvements. Drive feature adoption and show users you're actively building for them.

[Get Started](https://sendbroadcast.net/#pricing) [Calculate Savings](https://sendbroadcast.net/calculator)

app.yourproduct.com/changelog

AF

AppFlow Updates

v2.4.0 Release Notes

What's New in v2.4.0

NEW Dark Mode Support

IMPROVED Faster Search

FIXED Export Bug

Try These Features →

## Why Product Updates Matter

You've built amazing features, but they're useless if users don't know about them. Product update emails bridge the gap between development and adoption.

### Drive Adoption

Features users don't know about are features they won't use. Announcements drive discovery.

### Reduce Support

Proactive communication about changes reduces confusion and support tickets.

### Show Progress

Regular updates prove you're actively improving. Users stay when they see momentum.

### Re-engage Users

Compelling new features bring dormant users back. Updates are re-engagement triggers.

## Types of Product Updates

Different situations call for different communication styles

### Feature Announcements

Highlight new capabilities with clear explanations. Focus on benefits, not features. Show users how it solves their problems.

### Release Notes

Regular summaries of changes, fixes, and improvements. Power users love these. Weekly or bi-weekly cadence works well.

### Breaking Changes

Critical communications when changes affect workflows. Give advance notice, explain the why, and provide clear migration paths.

### Roadmap Updates

Share what's coming next. Build excitement and let users know their feedback is being heard and implemented.

## Product Update Features in Broadcast

### Plan Segmentation

Send relevant updates to different user tiers. Free vs. Pro vs. Enterprise.

### API Triggers

Trigger update emails from your CI/CD pipeline on deployment.

### Scheduled Releases

Write emails in advance. Send when your feature goes live.

### Link Tracking

See which features generate most interest. Prioritize accordingly.

## Best Practices

Maximize the impact of your product updates

### Be Concise

Respect users' time. Lead with the most important info. Save details for documentation.

### Show, Don't Tell

Include screenshots or GIFs. Visual proof is more compelling than descriptions.

### Make It Actionable

Include clear CTAs. Link directly to the new feature. Make it easy to try.

### Segment Thoughtfully

Not every update matters to every user. Target by plan, behavior, or preferences.

### Be Consistent

Regular update schedules build anticipation. Users know when to expect news.

### Focus on Benefits

Lead with "what this means for you" not "what we built." User-centric framing wins.

## Why Self-Hosted for Product Updates

Product updates often contain sensitive roadmap information. With Broadcast, you control your data and your costs.

Traditional Platforms

Per-User Pricing

1,000 users $29/mo

10,000 users $149/mo

50,000 users $549/mo

Growing to 50k users?

$6,588/year

With Broadcast

Unlimited Users

1,000 users ~$20/mo

10,000 users ~$35/mo

50,000 users ~$80/mo

At 50k users

~$960/year

Save $5,600+ annually

## Keep your users in the loop

Professional product update emails without enterprise pricing. Let users know what you're building.

[Calculate Your Savings](https://sendbroadcast.net/calculator) [Get Started](https://sendbroadcast.net/#pricing)

### Related Use Cases

[SaaS Companies How software companies communicate with users](https://sendbroadcast.net/use-cases/saas) [Transactional Emails System notifications and alerts](https://sendbroadcast.net/use-cases/transactional)