Complete pricing breakdown

Beehiiv Pricing: What You’re Really Paying For

Beehiiv pricing at a glance (2026)

Plan	Price (annual billing)	What you get
Launch (Free)	$0	Up to 2,500 subscribers; Beehiiv branding, no automations
Scale	$43–$290/mo	Up to 100,000 subscribers; adds automations; price rises with list size
Max	$96–$404/mo	Adds branding removal and priority support
Enterprise	Custom	100,000+ subscribers

Monthly billing runs higher (Scale from $49/mo, Max from $109/mo). At 10,000 subscribers you’re paying roughly $96/mo on Scale or $193/mo on Max with annual billing. The one-time alternative: Broadcast is self-hosted email software with a single $250 license, unlimited subscribers, and every feature included—your only ongoing costs are your own server (~$6–20/mo) and Amazon SES (~$0.10 per 1,000 emails).

Last updated: July 2026 (verified against beehiiv.com/pricing)

Beehiiv’s tiered pricing looks simple on the surface, but critical features—automations, branding removal, advanced analytics—are locked behind plan upgrades that grow with your list. Here’s the full breakdown at every tier, and how a one-time purchase stacks up.

Buy Broadcast — $250 Calculate Savings

Shopping around? See the 7 best Beehiiv alternatives or the self-hosted route.

Beehiiv Pricing at a Glance

Free Plan

$0/mo · 2,500 subscribers

Beehiiv branding, no automations

Scale Plan

$43–$290/mo annual · to 100K subscribers

Required for most features

Max Plan

$96–$404/mo annual · branding removal

Premium features gated

Broadcast

$250 one-time · unlimited subscribers

All features included

Beehiiv’s Pricing Tiers Explained

Each tier unlocks features that many email marketers consider essential from day one

Free

$0 /mo

Up to 2,500 subscribers

Basic email editor
Newsletter archive
No automations
No monetization or paid subscriptions
Beehiiv branding forced
Limited analytics

↔ Broadcast: $250 once, unlimited subscribers, all features.

Scale

$43 /mo billed annually ($49 monthly)

Starting price; rises with list size to ~$290/mo at 100,000 subscribers

Beehiiv branding still shown (Max-only)
Automations & sequences
Custom domains
API access
No priority support
Price scales with subscribers (about $109/mo at 10k, billed monthly)

↔ Broadcast: $250 once, no $516/yr automation tier.

Max

$96 /mo billed annually ($109 monthly)

Starting price; rises to ~$404/mo at 100,000 subscribers. Everything in Scale, plus:

Remove Beehiiv branding
Priority support
Advanced analytics
Premium integrations
NewsletterXP toolkit
No dedicated account manager
No SLA guarantees

↔ Broadcast: $250 once vs $1,152/yr—branding removed on day one.

Enterprise

Custom

Contact sales for pricing

Dedicated account manager
SLA guarantees
Custom subscriber limits
Custom integrations
Still renting your platform
Data stays on their servers

What Beehiiv costs as your list grows

The advertised starting prices only apply at the smallest paid tier. Here’s roughly what you pay at each list size with annual billing.

Subscribers	Scale plan	Max plan	Broadcast
Up to 2,500	Free tier available	$96/mo	$250 once + ~$6–20/mo hosting & SES, any list size
10,000	~$96/mo ($1,152/yr)	~$193/mo ($2,316/yr)
100,000	~$290/mo ($3,480/yr)	~$404/mo ($4,848/yr)
100,000+	Enterprise (custom pricing)

Annual-billing rates verified against beehiiv.com and independent reviews, July 2026. Monthly billing runs roughly 10–15% higher.

The Hidden Costs of Beehiiv

Beehiiv’s pricing page tells part of the story. Here are the costs that aren’t immediately obvious when you sign up.

Branding Removal Paywall

Every email you send on the free plan includes “Powered by Beehiiv” branding in the footer. To remove it, you must upgrade to the Max plan at $96/month billed annually. That’s $1,152/year just to stop advertising someone else’s brand. With Broadcast, there is zero third-party branding on any plan—your emails are fully yours from day one.

Automation Tax

Drip campaigns, automated triggers, and conditional logic are standard email marketing features—but Beehiiv puts them on the Scale plan, from $43/month billed annually. If you need welcome sequences, onboarding flows, or re-engagement campaigns, you’re paying $516/year on top of any branding-removal upgrade. Broadcast includes full automation capabilities in every license, no extra cost.

Subscriber Overages

Cross 2,500 subscribers on the free plan? You’re immediately pushed to the Scale tier at $43/month, billed annually. There is no middle ground. Even the Scale plan caps at 100,000 subscribers before you need Enterprise pricing. With Broadcast, your subscriber count is unlimited—your only variable cost is email delivery through your own ESP.

Feature Gates

Many features that appear “included” actually have usage caps or quality tiers. Advanced analytics, branding removal, and premium integrations are reserved for the Max plan, from $96/month billed annually. Priority support means paying more. These gates compound over time, turning what looks affordable into a growing monthly expense. Broadcast gives you every feature on day one.

True Cost at Every Subscriber Level

We compared Beehiiv’s Max plan (the minimum tier with both automations and Beehiiv branding removed) against Broadcast over 12, 24, and 36 months. Beehiiv figures use Max’s starting price of $96/month billed annually; the real price rises with subscriber count (around $404/month billed annually at 100,000 subscribers), so the gap below is the floor, not the ceiling. Broadcast costs include the one-time $250 license, hosting (~$6–20/month), and Amazon SES at $0.10 per 1,000 emails.

Subscribers	Beehiiv, from* (12 mo)	Beehiiv, from* (24 mo)	Beehiiv, from* (36 mo)	Broadcast (12 mo)	Broadcast (24 mo)	Broadcast (36 mo)
1,000	$1,152	$2,304	$3,456	$322	$394	$466
5,000	$1,152	$2,304	$3,456	$352	$454	$556
10,000	$1,152	$2,304	$3,456	$394	$538	$682
25,000	$1,152	$2,304	$3,456	$490	$730	$970
50,000	$1,152	$2,304	$3,456	$610	$970	$1,330
100,000	$1,152	$2,304	$3,456	$970	$1,690	$2,410

*Beehiiv columns use the Max plan’s starting price ($96/mo billed annually), the minimum tier with both automations and Beehiiv branding removed. Beehiiv’s actual price rises with subscriber count (around $404/mo billed annually at 100,000 subscribers), so real Beehiiv totals at the larger list sizes are several times the figures shown. Broadcast costs include: one-time license ($250), hosting (~$6–20/mo depending on server size), and email sending via Amazon SES (~$0.10/1,000 emails). At 100K+ subscribers, Beehiiv pricing transitions to Enterprise/custom tiers.

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Real-World Cost Scenarios

See how the numbers break down for three common email marketing profiles

Solo Creator

5,000 subscribers · weekly newsletter

Beehiiv Max

$1,152/yr

$96/mo × 12 months

Broadcast — Year 1

~$442/yr

$250 license + $8/mo hosting + ~$2.60/mo SES

Broadcast — Year 2+

~$192/yr

No license fee — just hosting + SES

Save $710 in year 1, $960/yr after

Growing Business

25,000 subscribers · 2x per week

Beehiiv Max

$1,152/yr

$96/mo × 12 months

Broadcast — Year 1

~$730/yr

$250 license + $15/mo hosting + ~$25/mo SES

Broadcast — Year 2+

~$480/yr

No license fee — just hosting + SES

Save $422 in year 1, $672/yr after

Agency / Large Sender

100,000+ subscribers across clients

Beehiiv Enterprise

$2,000+/yr

Custom pricing, typically $167+/mo

Broadcast — Year 1

~$970/yr

$250 license + $20/mo hosting + ~$40/mo SES (per installation)

Broadcast — Year 2+

~$720/yr

No license fee — just hosting + SES

Save $1,030+ in year 1, $1,280+/yr after

Frequently Asked Questions

Beehiiv has four pricing tiers in 2026: Free at $0/month (up to 2,500 subscribers, custom domains included, with Beehiiv branding and no automations), Scale at $43–$290/month billed annually depending on list size ($49+ billed monthly; up to 100,000 subscribers, adds automations and advanced analytics), Max at $96–$404/month billed annually ($109+ monthly; adds branding removal), and Enterprise at custom pricing. The cost is recurring and increases with your subscriber count. By comparison, Broadcast is a self-hosted alternative with a one-time $250 license, unlimited subscribers, and every feature included—your only ongoing costs are hosting (~$6–20/month) and email sending via Amazon SES (~$0.10 per 1,000 emails).

Yes, but with significant limitations. The free plan caps you at 2,500 subscribers, forces Beehiiv branding on every email, provides only basic analytics, and locks you out of automations entirely. Custom domains are included, but monetization and paid subscriptions are not. For many creators, these restrictions mean outgrowing the free plan quickly—at which point the jump to $43/month is the only option.

It depends on your list size and how long you plan to run it. Beehiiv is worth it if you want a fully hosted platform with built-in growth tools (referral program, ad network, boosts) and your list is small enough that the free or Scale tier covers you. It gets harder to justify as your list grows: at 10,000 subscribers you’re paying roughly $1,152–$2,316 per year, every year, and removing Beehiiv’s branding alone requires the Max plan. If you’re comfortable running your own server, a one-time purchase like Broadcast ($250, unlimited subscribers) costs less in the first year than most Beehiiv plans cost in three months at scale.

Once you exceed 2,500 subscribers or need automations, you’re moved to the Scale plan at $43/month minimum (billed annually; $49 billed monthly). There is no intermediate tier. That is a jump from $0 to $516/year with no stepping stone in between, which catches many growing newsletters off guard. Want to remove Beehiiv branding too? That requires Max at $96/month ($1,152/year).

Broadcast has three cost components: a one-time license fee of $250 (you never pay this again), server hosting at roughly $6–20/month depending on your needs (a basic VPS from Hetzner or DigitalOcean), and email sending costs through Amazon SES at approximately $0.10 per 1,000 emails. For a 10,000-subscriber list sending weekly, your total ongoing cost is roughly $12–15/month after the initial license purchase.

Yes. Beehiiv allows you to export your subscriber list as a CSV file, and Broadcast supports CSV import. You can bring over your subscribers, their email addresses, and any associated data. The migration process is straightforward—export from Beehiiv, import into Broadcast, and you are up and running without losing a single subscriber.

Stop renting your email platform

Beehiiv’s pricing tiers are designed to grow with your list—and so is your bill. Broadcast is a one-time purchase that gives you every feature from day one, with no subscriber limits and no monthly fees for the software itself.

Calculate Your Savings Buy Broadcast — $250