Complete pricing breakdown

Beehiiv Pricing: What You’re Really Paying For

Beehiiv pricing at a glance (2026)

Beehiiv has four tiers: Free ($0/mo, up to 2,500 subscribers, with Beehiiv branding and no automations), Scale ($43/mo, up to 100,000 subscribers, adds automations and custom domains), Max ($96/mo, adds branding removal and advanced analytics), and Enterprise (custom pricing). Pricing is recurring and grows with your subscriber count. A one-time alternative: Broadcast is self-hosted email software with a single $250 license, unlimited subscribers, and every feature included—your only ongoing costs are your own server (~$6–20/mo) and Amazon SES (~$0.10 per 1,000 emails).

Last updated: June 2026

Beehiiv’s tiered pricing looks simple on the surface, but critical features—automations, branding removal, advanced analytics—are locked behind plan upgrades that grow with your list. Here’s the full breakdown at every tier, and how a one-time purchase stacks up.

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Beehiiv Pricing at a Glance

Free Plan

$0/mo · 2,500 subscribers

Beehiiv branding, no automations

Scale Plan

$43/mo · 100K subscribers

Required for most features

Max Plan

$96/mo · advanced analytics

Premium features gated

Broadcast

$250 one-time · unlimited subscribers

All features included

Beehiiv’s Pricing Tiers Explained

Each tier unlocks features that many email marketers consider essential from day one

Free

$0 /mo

Up to 2,500 subscribers

Basic email editor
Newsletter archive
No automations
No custom domains
Beehiiv branding forced
Limited analytics

↔ Broadcast: $250 once, unlimited subscribers, all features.

Scale

$43 /mo

Up to 100,000 subscribers

Beehiiv branding still shown (Max-only)
Automations & sequences
Custom domains
API access
No priority support
Limited advanced analytics

↔ Broadcast: $250 once, no $516/yr automation tier.

Max

$96 /mo

Everything in Scale, plus:

Remove Beehiiv branding
Priority support
Advanced analytics
Premium integrations
NewsletterXP toolkit
No dedicated account manager
No SLA guarantees

↔ Broadcast: $250 once vs $1,152/yr—branding removed on day one.

Enterprise

Custom

Contact sales for pricing

Dedicated account manager
SLA guarantees
Custom subscriber limits
Custom integrations
Still renting your platform
Data stays on their servers

The Hidden Costs of Beehiiv

Beehiiv’s pricing page tells part of the story. Here are the costs that aren’t immediately obvious when you sign up.

Branding Removal Paywall

Every email you send on the free plan includes “Powered by Beehiiv” branding in the footer. To remove it, you must upgrade to the Max plan at $96/month. That’s $1,152/year just to stop advertising someone else’s brand. With Broadcast, there is zero third-party branding on any plan—your emails are fully yours from day one.

Automation Tax

Drip campaigns, automated triggers, and conditional logic are standard email marketing features—but Beehiiv puts them on the $43/month Scale plan. If you need welcome sequences, onboarding flows, or re-engagement campaigns, you’re paying $516/year on top of any branding-removal upgrade. Broadcast includes full automation capabilities in every license, no extra cost.

Subscriber Overages

Cross 2,500 subscribers on the free plan? You’re immediately pushed to the Scale tier at $43/month. There is no middle ground. Even the Scale plan caps at 100,000 subscribers before you need Enterprise pricing. With Broadcast, your subscriber count is unlimited—your only variable cost is email delivery through your own ESP.

Feature Gates

Many features that appear “included” actually have usage caps or quality tiers. Advanced analytics, branding removal, and premium integrations are reserved for the Max plan at $96/month. Priority support means paying more. These gates compound over time, turning what looks affordable into a growing monthly expense. Broadcast gives you every feature on day one.

True Cost at Every Subscriber Level

We compared Beehiiv’s Max plan (the minimum tier with both automations and Beehiiv branding removed) against Broadcast over 12, 24, and 36 months. Broadcast costs include the one-time $250 license, hosting (~$6–20/month), and Amazon SES at $0.10 per 1,000 emails.

Subscribers	Beehiiv (12 mo)	Beehiiv (24 mo)	Beehiiv (36 mo)	Broadcast (12 mo)	Broadcast (24 mo)	Broadcast (36 mo)
1,000	$1,152	$2,304	$3,456	$322	$394	$466
5,000	$1,152	$2,304	$3,456	$352	$454	$556
10,000	$1,152	$2,304	$3,456	$394	$538	$682
25,000	$1,152	$2,304	$3,456	$490	$730	$970
50,000	$1,152	$2,304	$3,456	$610	$970	$1,330
100,000	$1,152	$2,304	$3,456	$970	$1,690	$2,410

Broadcast costs include: one-time license ($250), hosting (~$6–20/mo depending on server size), and email sending via Amazon SES (~$0.10/1,000 emails). Beehiiv prices based on their published Max plan pricing ($96/mo), which is the minimum tier with both automations and Beehiiv branding removed. At 100K+ subscribers, Beehiiv pricing transitions to Enterprise/custom tiers.

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Real-World Cost Scenarios

See how the numbers break down for three common email marketing profiles

Solo Creator

5,000 subscribers · weekly newsletter

Beehiiv Max

$1,152/yr

$96/mo × 12 months

Broadcast — Year 1

~$442/yr

$250 license + $8/mo hosting + ~$2.60/mo SES

Broadcast — Year 2+

~$192/yr

No license fee — just hosting + SES

Save $710 in year 1, $960/yr after

Growing Business

25,000 subscribers · 2x per week

Beehiiv Max

$1,152/yr

$96/mo × 12 months

Broadcast — Year 1

~$730/yr

$250 license + $15/mo hosting + ~$25/mo SES

Broadcast — Year 2+

~$480/yr

No license fee — just hosting + SES

Save $422 in year 1, $672/yr after

Agency / Large Sender

100,000+ subscribers across clients

Beehiiv Enterprise

$2,000+/yr

Custom pricing, typically $167+/mo

Broadcast — Year 1

~$970/yr

$250 license + $20/mo hosting + ~$40/mo SES (per installation)

Broadcast — Year 2+

~$720/yr

No license fee — just hosting + SES

Save $1,030+ in year 1, $1,280+/yr after

Frequently Asked Questions

Beehiiv has four pricing tiers in 2026: Free at $0/month (up to 2,500 subscribers, with Beehiiv branding and no automations), Scale at $43/month (up to 100,000 subscribers, adds automations and custom domains), Max at $96/month (adds branding removal and advanced analytics), and Enterprise at custom pricing. The cost is recurring and increases as your subscriber count grows. By comparison, Broadcast is a self-hosted alternative with a one-time $250 license, unlimited subscribers, and every feature included—your only ongoing costs are hosting (~$6–20/month) and email sending via Amazon SES (~$0.10 per 1,000 emails).

Yes, but with significant limitations. The free plan caps you at 2,500 subscribers, forces Beehiiv branding on every email, provides only basic analytics, and locks you out of automations entirely. You also cannot use a custom domain. For many creators, these restrictions mean outgrowing the free plan quickly—at which point the jump to $43/month is the only option.

Once you exceed 2,500 subscribers or need any feature beyond the basics—automations, custom domains, or API access—you’re moved to the Scale plan at $43/month minimum. There is no intermediate tier. That is a jump from $0 to $516/year with no stepping stone in between, which catches many growing newsletters off guard. Want to remove Beehiiv branding too? That requires Max at $96/month ($1,152/year).

Broadcast has three cost components: a one-time license fee of $250 (you never pay this again), server hosting at roughly $6–20/month depending on your needs (a basic VPS from Hetzner or DigitalOcean), and email sending costs through Amazon SES at approximately $0.10 per 1,000 emails. For a 10,000-subscriber list sending weekly, your total ongoing cost is roughly $12–15/month after the initial license purchase.

Yes. Beehiiv allows you to export your subscriber list as a CSV file, and Broadcast supports CSV import. You can bring over your subscribers, their email addresses, and any associated data. The migration process is straightforward—export from Beehiiv, import into Broadcast, and you are up and running without losing a single subscriber.

Stop renting your email platform

Beehiiv’s pricing tiers are designed to grow with your list—and so is your bill. Broadcast is a one-time purchase that gives you every feature from day one, with no subscriber limits and no monthly fees for the software itself.

Calculate Your Savings Buy Broadcast — $250