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Email Marketing for E-commerce

Drive sales with abandoned cart recovery, promotional campaigns, and post-purchase sequences. Email is one of the highest-ROI channels for online stores.

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store.yourshop.com/email
Revenue from Email
$12,847
+23% this month
Carts Recovered
142
12% recovery rate
Active Sequences
6
Running 24/7
Recent Campaigns
Holiday Sale Announcement
$4,230
Abandoned Cart - 24hr
$2,156
Post-Purchase Follow-up
12 reviews

Email Drives E-commerce Revenue

Unlike paid ads where you pay for every click, email lets you reach customers you’ve already acquired—for nearly free.

Recover Lost Sales

Abandoned cart emails can recover 10-15% of lost sales automatically.

Repeat Purchases

Turn one-time buyers into loyal customers with post-purchase sequences.

Higher Lifetime Value

Engaged email subscribers spend 138% more than non-subscribers.

Launch Momentum

Drive traffic and sales for new products and seasonal promotions.

Essential E-commerce Email Campaigns

Automate the emails that drive revenue while you focus on your business

Abandoned Cart Recovery

Automatically email customers who add items but don’t checkout. A well-timed sequence can recover 10-15% of abandoned carts.

1hr, 24hr, 72hr sequence
Dynamic cart contents

Welcome Series

Introduce new subscribers to your brand, share your story, and offer a first-purchase incentive to convert browsers.

Brand story + values
First-purchase discount

Post-Purchase Follow-Up

Thank customers, provide shipping updates, share usage tips, and request reviews to build loyalty.

Review requests
Cross-sell recommendations

Win-Back Campaigns

Re-engage customers who haven’t purchased in a while with personalized incentives to return.

“We miss you” emails
Special comeback offers

Promotional Campaigns

Announce sales, new arrivals, and seasonal promotions. Segment by purchase history for relevance.

Flash sale alerts
New arrival announcements

VIP & Loyalty

Reward your best customers with early access, exclusive discounts, and special treatment.

Early sale access
Birthday rewards

The E-commerce Email Cost Problem

E-commerce email platforms like Klaviyo charge based on subscriber count and email volume. As your customer list grows, costs spiral to hundreds or thousands per month.

Traditional E-commerce Platforms
Subscriber-Based Pricing
5,000 contacts
Small store
$100/mo
25,000 contacts
Growing store
$400/mo
100,000 contacts
Established store
$1,380/mo
At 100k contacts
$16,560/year
Just for email
With Broadcast
Flat Hosting Costs
5,000 contacts
Same features
~$30/mo
25,000 contacts
Same server
~$50/mo
100,000 contacts
Scales with delivery
~$150/mo
At 100k contacts
~$1,800/year
Save $14,760+ annually

Everything You Need for E-commerce Email

API Integration

Connect your store to trigger emails from any customer action

Email Sequences

Multi-step automations for cart recovery and follow-ups

Segmentation

Target by purchase history, behavior, and preferences

Multiple Providers

Use different SMTP for transactional vs marketing

Ready to own your email marketing?

Stop paying subscriber taxes. Keep more of your revenue with self-hosted email.

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Related Use Cases

Drip Campaigns
Automated sequences that nurture and convert
Transactional Emails
Order confirmations and shipping updates