Email Marketing for E-commerce

Send promotional campaigns, welcome series and post-purchase follow-ups to customers you already have. Bring them in from your store by API or CSV, tag them, and let the tag start the right sequence.

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store.yourshop.com/email
Subscribers
8,412
+312 this month
Tagged customer
2,906
via API and CSV
Active Sequences
6
Started by tags
Recent Campaigns
Holiday Sale Announcement
46% opened
New Arrivals: Fall Drop
9% clicked
Post-Purchase Follow-up
Sequence, 3 emails

Email Drives E-commerce Revenue

Unlike paid ads where you pay for every click, email lets you reach customers you’ve already acquired, for nearly free.

Own the Channel

Your list is yours. No algorithm decides who sees your sale announcement.

Repeat Purchases

Turn one-time buyers into loyal customers with post-purchase sequences.

Higher Lifetime Value

Regular, relevant email keeps past buyers coming back for the next order.

Launch Momentum

Drive traffic and sales for new products and seasonal promotions.

Essential E-commerce Email Campaigns

Campaigns, segments and tag-triggered sequences you can run today

Customers and Tags

Import customers from your store by CSV, or send them through the API. Tags like customer or vip decide who gets which email.

CSV import with tags and custom fields
API for new customers as they buy

Welcome Series

Introduce new subscribers to your brand, share your story, and offer a first-purchase code. A signup form or a tag starts it.

Brand story + values
First-purchase discount

Post-Purchase Follow-Up

Tag a buyer through the API or a CSV import and a sequence starts: a thank-you, usage tips, then a review request.

Review requests
Delays and conditions between emails

Win-Back Campaigns

Store a last-order date in custom data and segment on it to reach customers who haven’t bought in a while.

“We miss you” emails
Special comeback offers

Promotional Campaigns

Announce sales, new arrivals, and seasonal promotions. Segment by tags and custom data, such as past purchases you send in.

Flash sale alerts
New arrival announcements

VIP & Loyalty

Reward your best customers with early access, exclusive discounts, and special treatment.

Early sale access
A segment for your VIP tag

What about Shopify and abandoned carts?

Broadcast has no native Shopify integration yet. It does not receive cart or checkout events, so it can’t send abandoned cart emails or show cart contents. Keep your store’s own abandoned checkout email for that. Use Broadcast for campaigns and for sequences you start with a tag through the API or a CSV import. Connecting Shopify to Broadcast shows what works today.

The E-commerce Email Cost Problem

E-commerce email platforms like Klaviyo charge based on subscriber count and email volume. As your customer list grows, costs spiral to hundreds or thousands per month.

Traditional E-commerce Platforms
Subscriber-Based Pricing
5,000 contacts
Small store
$100/mo
25,000 contacts
Growing store
$400/mo
100,000 contacts
Established store
$1,380/mo
At 100k contacts
$16,560/year
Just for email
With Broadcast
Flat Hosting Costs
5,000 contacts
Your server plus SES
~$30/mo
25,000 contacts
Same server
~$50/mo
100,000 contacts
Scales with delivery
~$150/mo
At 100k contacts
~$1,800/year
Save $14,760+ annually

Everything You Need for E-commerce Email

API Integration

Add customers, tags and custom data from your store or your own code

Email Sequences

Multi-step welcome and follow-up emails with delays and conditions

Segmentation

Target by tags, custom data, and email activity

Multiple Providers

Use different SMTP for transactional vs marketing

Ready to own your email marketing?

Stop paying subscriber taxes. Keep more of your revenue with self-hosted email.

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Related Use Cases

Connect Shopify to Broadcast
What works today, and its limits
Shopify Email vs Klaviyo
Which store email tool to pick
Drip Campaigns
Automated sequences that nurture and convert
Transactional Emails
Order confirmations and shipping updates