END OF YEAR SALE | 20% OFF with code TWENTYOFF2025 | Ends Dec 31, 2025
Product Updates
Keep users informed about new features, releases, and improvements. Drive feature adoption and show users you’re actively building for them.
Why Product Updates Matter
You’ve built amazing features, but they’re useless if users don’t know about them. Product update emails bridge the gap between development and adoption.
Drive Adoption
Features users don’t know about are features they won’t use. Announcements drive discovery.
Reduce Support
Proactive communication about changes reduces confusion and support tickets.
Show Progress
Regular updates prove you’re actively improving. Users stay when they see momentum.
Re-engage Users
Compelling new features bring dormant users back. Updates are re-engagement triggers.
Types of Product Updates
Different situations call for different communication styles
Feature Announcements
Highlight new capabilities with clear explanations. Focus on benefits, not features. Show users how it solves their problems.
Release Notes
Regular summaries of changes, fixes, and improvements. Power users love these. Weekly or bi-weekly cadence works well.
Breaking Changes
Critical communications when changes affect workflows. Give advance notice, explain the why, and provide clear migration paths.
Roadmap Updates
Share what’s coming next. Build excitement and let users know their feedback is being heard and implemented.
Product Update Features in Broadcast
Plan Segmentation
Send relevant updates to different user tiers. Free vs. Pro vs. Enterprise.
API Triggers
Trigger update emails from your CI/CD pipeline on deployment.
Scheduled Releases
Write emails in advance. Send when your feature goes live.
Link Tracking
See which features generate most interest. Prioritize accordingly.
Best Practices
Maximize the impact of your product updates
Be Concise
Respect users’ time. Lead with the most important info. Save details for documentation.
Show, Don’t Tell
Include screenshots or GIFs. Visual proof is more compelling than descriptions.
Make It Actionable
Include clear CTAs. Link directly to the new feature. Make it easy to try.
Segment Thoughtfully
Not every update matters to every user. Target by plan, behavior, or preferences.
Be Consistent
Regular update schedules build anticipation. Users know when to expect news.
Focus on Benefits
Lead with “what this means for you” not “what we built.” User-centric framing wins.
Why Self-Hosted for Product Updates
Product updates often contain sensitive roadmap information. With Broadcast, you control your data and your costs.
Keep your users in the loop
Professional product update emails without enterprise pricing. Let users know what you’re building.
END OF YEAR SALE
Save 20% with code TWENTYOFF2025 — Ends Dec 31, 2025
Regular License
Perfect for small businesses
- Single server deployment
- Unlimited email campaigns
- Free updates for version 1.x
- Fast support via Discord
Extended License
For growing agencies & enterprises
- Up to 25 servers deployment
- Everything in Regular License
- Designed for client management
- White-label option available