Product Updates

Keep users informed about new features, releases, and improvements. Drive feature adoption and show users you’re actively building for them.

Get Started Calculate Savings
app.yourproduct.com/changelog
AF
AppFlow Updates
v2.4.0 Release Notes
What’s New in v2.4.0
NEW Dark Mode Support
IMPROVED Faster Search
FIXED Export Bug
Try These Features →

Why Product Updates Matter

You’ve built amazing features, but they’re useless if users don’t know about them. Product update emails bridge the gap between development and adoption.

Drive Adoption

Features users don’t know about are features they won’t use. Announcements drive discovery.

Reduce Support

Proactive communication about changes reduces confusion and support tickets.

Show Progress

Regular updates prove you’re actively improving. Users stay when they see momentum.

Re-engage Users

Compelling new features bring dormant users back. Updates are re-engagement triggers.

Types of Product Updates

Different situations call for different communication styles

Feature Announcements

Highlight new capabilities with clear explanations. Focus on benefits, not features. Show users how it solves their problems.

Release Notes

Regular summaries of changes, fixes, and improvements. Power users love these. Weekly or bi-weekly cadence works well.

Breaking Changes

Critical communications when changes affect workflows. Give advance notice, explain the why, and provide clear migration paths.

Roadmap Updates

Share what’s coming next. Build excitement and let users know their feedback is being heard and implemented.

Product Update Features in Broadcast

Plan Segmentation

Send relevant updates to different user tiers. Free vs. Pro vs. Enterprise.

API Triggers

Trigger update emails from your CI/CD pipeline on deployment.

Scheduled Releases

Write emails in advance. Send when your feature goes live.

Link Tracking

See which features generate most interest. Prioritize accordingly.

Best Practices

Maximize the impact of your product updates

Be Concise

Respect users’ time. Lead with the most important info. Save details for documentation.

Show, Don’t Tell

Include screenshots or GIFs. Visual proof is more compelling than descriptions.

Make It Actionable

Include clear CTAs. Link directly to the new feature. Make it easy to try.

Segment Thoughtfully

Not every update matters to every user. Target by plan, behavior, or preferences.

Be Consistent

Regular update schedules build anticipation. Users know when to expect news.

Focus on Benefits

Lead with “what this means for you” not “what we built.” User-centric framing wins.

Why Self-Hosted for Product Updates

Product updates often contain sensitive roadmap information. With Broadcast, you control your data and your costs.

Traditional Platforms
Per-User Pricing
1,000 users $29/mo
10,000 users $149/mo
50,000 users $549/mo
Growing to 50k users?
$6,588/year
With Broadcast
Unlimited Users
1,000 users ~$20/mo
10,000 users ~$35/mo
50,000 users ~$80/mo
At 50k users
~$960/year
Save $5,600+ annually

Keep your users in the loop

Professional product update emails without enterprise pricing. Let users know what you’re building.

Calculate Your Savings Get Started

Related Use Cases

SaaS Companies
How software companies communicate with users
Transactional Emails
System notifications and alerts