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Drip Campaigns

Automated email sequences that nurture leads, onboard users, and guide customers through their journey—all working 24/7 without manual effort.

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broadcast.app/sequences
Welcome Sequence
Immediately
Welcome Email
Sent • 89% opened
Wait 1 day
Day 1
Getting Started Guide
Sent • 72% opened
Wait 3 days
Day 4
Pro Tips & Tricks
Scheduled
1,847 active subscribers 68% completion rate

What Are Drip Campaigns?

Drip campaigns are automated sequences of emails sent over time based on triggers or schedules. Unlike one-time campaigns, drip sequences deliver the right message at the right moment in the customer journey.

Think of them as your always-on sales and support team—nurturing relationships while you focus on building your business.

Always Working

Sequences run 24/7. Every subscriber gets the same experience, perfectly timed.

Personalized

Each subscriber starts their journey when they sign up. It’s personal, not mass.

Measurable

Track performance at each step. Identify and fix drop-off points.

Set & Improve

Build once, refine over time. Each iteration gets better results.

Common Drip Campaign Types

Templates that work for almost every business

Welcome Sequences

Introduce new subscribers to your brand and deliver immediate value. A well-crafted welcome sequence dramatically improves engagement.

  • Day 0: Welcome + set expectations
  • Day 1: Deliver lead magnet
  • Day 3: Share best content
  • Day 7: Soft pitch

Onboarding Sequences

Guide new users to their “aha moment"—the point where they truly understand your product’s value. Good onboarding reduces churn.

  • Step 1: Account setup complete
  • Step 2: First key action
  • Step 3: Power feature intro
  • Step 4: Success check-in

Re-engagement Campaigns

Win back inactive subscribers or users. Remind them why they signed up and what they’re missing.

  • Email 1: "We miss you”
  • Email 2: What’s new since you left
  • Email 3: Special offer
  • Email 4: Last chance

Post-Purchase Sequences

Continue the relationship after the sale. Reduce buyer’s remorse, encourage reviews, and set up repeat purchases.

  • Day 0: Thank you + tracking
  • Day 3: How to get the most out of it
  • Day 7: Request a review
  • Day 14: Related products

Drip Campaign Features in Broadcast

Email Sequences

Multi-step sequences with customizable delays. Set wait times or specific days.

API Triggers

Start sequences based on any event from your application.

Segmentation

Different sequences for different segments. Personalize the journey.

Performance Tracking

Monitor open rates, clicks, and conversions at each step.

Best Practices

Make your drip campaigns more effective

Start with Value

Give before you ask. Build trust through helpful content before making any pitch.

Keep It Focused

Each email should have one clear purpose and one call-to-action.

Test Timing

Experiment with delays between emails. Find what works for your audience.

Personalize

Use subscriber data to make emails feel personal. Names, interests, behavior.

Monitor & Iterate

Use analytics to continuously improve. Small tweaks compound over time.

Don’t Over-Email

Respect inbox space. Quality over quantity. Know when to pause or stop.

Why Self-Hosted for Drip Campaigns

Drip campaigns often involve sensitive customer data and business logic. With Broadcast, your automation stays on your infrastructure.

Automation Platforms
Subscriber-Based Pricing
5,000 contacts $99/mo
25,000 contacts $249/mo
100,000 contacts $749/mo
Growing to 100k?
$8,988/year
With Broadcast
Unlimited Sequences
5,000 contacts ~$25/mo
25,000 contacts ~$45/mo
100,000 contacts ~$100/mo
At 100k contacts
~$1,200/year
Save $7,700+ annually

Automate your email marketing

Set up sequences that work while you sleep. Nurture leads automatically.

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Related Use Cases

E-commerce Stores
Abandoned cart and post-purchase sequences
SaaS Companies
User onboarding and activation sequences