How to migrate from Beehiiv to self-hosted email
Leaving Beehiiv comes down to moving your list cleanly and rebuilding a few flows. This guide covers the whole path to self-hosted Broadcast—export, import, templates, automations, warm-up, and your first send—with no downtime.
Why people leave Beehiiv: the monthly fee scales with your subscriber count, premium features sit behind higher tiers, and your audience and sending reputation live on Beehiiv’s infrastructure. Broadcast is self-hosted software you buy once—your server, your data, unlimited subscribers. See the head-to-head in Broadcast vs Beehiiv and the self-hosted Beehiiv alternative.
What transfers—and what you rebuild
Setting expectations up front so there are no surprises.
Moves cleanly
- • Subscribers (via CSV)
- • Segments / tags
- • Custom fields
- • Subscribe/unsubscribe status
Rebuild or replace
- • Email templates (paste HTML or rebuild)
- • Automations
- • Web archive / signup pages
- • Referral & paid-subscription features (Beehiiv-specific)
Honest note: Beehiiv’s built-in ad network, boosts, and native referral program are platform-specific and don’t carry over. If those are central to your business, weigh that in the full comparison before switching.
The migration, step by step
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1
Export your subscribers from Beehiiv
In Beehiiv, open your publication’s Audience and export subscribers to CSV. You’ll get emails, status, and any segments or custom fields you’ve set up.
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2
Set up Broadcast
Buy a license, deploy on your server, and connect your email provider. The installation guide covers setup, and SES vs Postmark vs Mailgun helps you choose a relay.
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3
Import your list
Upload the CSV and map columns to fields and tags; unsubscribed contacts stay unsubscribed. See managing subscribers for the import flow.
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4
Recreate your templates
Paste your newsletter’s HTML into Broadcast’s editor or rebuild it in the block editor to match your brand.
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5
Rebuild key automations
Recreate your welcome sequence and any automations you rely on with Broadcast’s drip campaigns and conditional logic.
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6
Warm up and test
Ramp volume gradually and verify authentication first. Follow the deliverability guide and domain warm-up, and run a spam check before your first big send.
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7
Send your first broadcast
Point your subscribe forms at Broadcast, send to an engaged segment, and you’ve left Beehiiv—owning your audience for good.
Zero-downtime tip
Keep Beehiiv active until your first Broadcast sends land well. Run both in parallel for a week, route new signups to Broadcast first, then close Beehiiv once you’re confident.
What it costs after you switch
Instead of a Beehiiv subscription that climbs with your subscriber count, you pay a one-time $250 license, low hosting (~$5–20/mo), and your provider’s per-send rate (Amazon SES is about $0.10 per 1,000 emails). The bigger your list, the faster the switch pays off.
Frequently Asked Questions
Own your audience—stop renting it
Move off Beehiiv’s monthly fee to a platform you buy once and run yourself.