Migration guide

How to migrate from Beehiiv to self-hosted email

Leaving Beehiiv comes down to moving your list cleanly and rebuilding a few flows. This guide covers the whole path to self-hosted Broadcast—export, import, templates, automations, warm-up, and your first send—with no downtime.

Why people leave Beehiiv: the monthly fee scales with your subscriber count, premium features sit behind higher tiers, and your audience and sending reputation live on Beehiiv’s infrastructure. Broadcast is self-hosted software you buy once—your server, your data, unlimited subscribers. See the head-to-head in Broadcast vs Beehiiv and the self-hosted Beehiiv alternative.

What transfers—and what you rebuild

Setting expectations up front so there are no surprises.

Moves cleanly

  • • Subscribers (via CSV)
  • • Segments / tags
  • • Custom fields
  • • Subscribe/unsubscribe status

Rebuild or replace

  • • Email templates (paste HTML or rebuild)
  • • Automations
  • • Web archive / signup pages
  • • Referral & paid-subscription features (Beehiiv-specific)

Honest note: Beehiiv’s built-in ad network, boosts, and native referral program are platform-specific and don’t carry over. If those are central to your business, weigh that in the full comparison before switching.

The migration, step by step

  1. 1

    Export your subscribers from Beehiiv

    In Beehiiv, open your publication’s Audience and export subscribers to CSV. You’ll get emails, status, and any segments or custom fields you’ve set up.

  2. 2

    Set up Broadcast

    Buy a license, deploy on your server, and connect your email provider. The installation guide covers setup, and SES vs Postmark vs Mailgun helps you choose a relay.

  3. 3

    Import your list

    Upload the CSV and map columns to fields and tags; unsubscribed contacts stay unsubscribed. See managing subscribers for the import flow.

  4. 4

    Recreate your templates

    Paste your newsletter’s HTML into Broadcast’s editor or rebuild it in the block editor to match your brand.

  5. 5

    Rebuild key automations

    Recreate your welcome sequence and any automations you rely on with Broadcast’s drip campaigns and conditional logic.

  6. 6

    Warm up and test

    Ramp volume gradually and verify authentication first. Follow the deliverability guide and domain warm-up, and run a spam check before your first big send.

  7. 7

    Send your first broadcast

    Point your subscribe forms at Broadcast, send to an engaged segment, and you’ve left Beehiiv—owning your audience for good.

Zero-downtime tip

Keep Beehiiv active until your first Broadcast sends land well. Run both in parallel for a week, route new signups to Broadcast first, then close Beehiiv once you’re confident.

What it costs after you switch

Instead of a Beehiiv subscription that climbs with your subscriber count, you pay a one-time $250 license, low hosting (~$5–20/mo), and your provider’s per-send rate (Amazon SES is about $0.10 per 1,000 emails). The bigger your list, the faster the switch pays off.

Frequently Asked Questions

No. You export your full audience as CSV and import it into Broadcast, including segments, fields, and subscribe status. You’re moving the same list to infrastructure you control.
Those are Beehiiv-specific and don’t transfer. If the ad network or native referral program is core to your revenue, factor that into your decision—the full comparison lays out the trade-offs. Many senders move anyway for ownership and cost control.
Not if you warm up properly. You’re on a new setup, so ramp gradually and get SPF, DKIM, and DMARC right first—see the deliverability guide. On Beehiiv you share infrastructure with other senders; on Broadcast your reputation is your own.
The export-deploy-import move is usually an afternoon; rebuilding templates and flows depends on how many you keep. Keep Beehiiv running in parallel for about a week so there’s zero downtime—move new signups first, then close Beehiiv once Broadcast is sending well.

Own your audience—stop renting it

Move off Beehiiv’s monthly fee to a platform you buy once and run yourself.