ActiveCampaign is a powerful hosted automation suite—but you can’t self-host it, and its per-contact pricing rises as your list grows. Broadcast runs on your own server for a one-time license: own your data, escape per-contact billing, and keep the email automation most teams actually use.
Straight answer: there’s no self-hosted edition of ActiveCampaign—it’s SaaS only. If you specifically want to run email automation on your own infrastructure and stop paying per contact, Broadcast is the closest self-hosted, buy-once option. If you rely on ActiveCampaign’s deep CRM, lead scoring, and multi-channel journeys, it’s still more powerful—this page is honest about that trade.
Where Broadcast and ActiveCampaign each pull ahead
| Feature | Broadcast | ActiveCampaign |
|---|---|---|
| Self-hosted | Yes — your server | No (SaaS only) |
| Pricing | $250 one-time | Monthly, scales w/ contacts |
| Subscribers/contacts | Unlimited | Tiered by count |
| Drip / automations | Built-in (conditions) | Advanced |
| CRM / sales | No | Yes |
| Lead scoring | No | Yes |
| Multi-channel (SMS, etc.) | Email-focused | Yes |
| Segmentation | Tags, lists, custom fields | Advanced |
| ESP choice | SES, Postmark, any SMTP | Built-in only |
| Data ownership / residency | Your server (EU-friendly) | US-based SaaS |
| Setup & maintenance | You self-host | Fully managed |
ActiveCampaign genuinely out-features Broadcast on CRM, scoring, and multi-channel. The question is whether you’ll use that depth—and whether owning your platform and dropping per-contact billing matters more.
Self-hosted, buy-once, no per-contact billing.
One-time payment, unlimited emails forever
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