One-time license, no subscription

Email marketing you pay for once

One $250 license. Unlimited subscribers. No monthly bill, ever. Broadcast is self-hosted email marketing software: you buy it once, run it on your own server, and your cost stays flat no matter how big your list gets.

Buy Broadcast, $250 once Try the live demo

Want the math first? Calculate what you’d save against Mailchimp, Beehiiv, or Kit at your list size.

What you pay, in full

Broadcast license: $250, one time
Monthly fee to us: $0
Subscriber limit: None
Your server hosting: ~$6–20/mo
Sending (Amazon SES): ~$0.10 per 1,000 emails

For comparison: at 10,000 subscribers, subscription platforms typically run $75–200 every month, and the bill keeps climbing as your list grows.

Quick answer

One-time payment email marketing means you buy the software once instead of paying a monthly subscription that grows with your list. Broadcast is a $250 one-time license for self-hosted email marketing software with unlimited subscribers and no recurring fee to us. Your only ongoing costs are your own server (roughly $6–20 per month) and your sending provider (about $0.10 per 1,000 emails through Amazon SES). For comparison, subscription platforms typically charge $75–200 per month at 10,000 subscribers and keep climbing from there, so a one-time license usually pays for itself within the first few months at that list size. Sendy is the other established one-time-licence option; Listmonk, Mautic, phpList, and Keila are free and open source if you’d rather trade money for setup time.

Why pay every month forever? Subscription email tools price on how many people you could email, not how many you actually do, so your bill climbs with your list whether or not those subscribers earn anything. A one-time license breaks that link: you pay for the software once and own it, the same way you’d buy a tool rather than rent it indefinitely.

What “pay once” actually means

Honest about every line item, no asterisks.

$250, one time

A single license fee. No recurring charge from us, ever. You own the software and keep using it.

Unlimited subscribers

Your list can grow to any size without the price changing. No tiers, no per-contact fees, no surprise upgrade emails.

Your only ongoing costs

Cheap hosting (~$5–20/mo for a VPS) and your email provider’s per-send rate (Amazon SES is ~$0.10 per 1,000 emails). Both go to them, not us.

Monthly subscription vs. one-time license

The gap widens the longer you send and the bigger your list gets.

Subscription SaaS

• Pay every month, indefinitely
• Price rises as your list grows
• Stop paying → lose access to your audience
• Data & reputation live on their servers

Broadcast (pay once)

• One $250 license, then it’s yours
• Price never changes with list size
• It keeps running even if we disappear
• Your server, your data, your reputation

See the full math in the true cost of email marketing at scale, or run your own numbers. The reasoning behind the model: why we sell a one-time license.

Who buy-once email is for

Founders & teams tired of a bill that grows with the list

Developers/agencies comfortable running their own server

Newsletter operators who want to own their audience

Anyone who’d rather buy a tool than rent it forever

Not a fit if you want a fully managed SaaS and won’t run a server: we say so plainly.

Frequently Asked Questions

Correct: no recurring fee to us. You pay the one-time $250 license and own the software. Your only ongoing costs are your own server hosting and your email provider’s per-send charge, both paid directly to those providers.

You buy the software once and keep using it. There’s no expiry. All 2.x updates are included free. We can’t promise every future major version will be free forever, but looking after existing customers is our default (when we shipped v2, v1 buyers got it free).

The trade is that you self-host: Broadcast runs on your own server, so you need to be comfortable deploying web software (there’s an automated installer and email support). In exchange you escape monthly fees and own your data. If you want zero server management, a managed SaaS is a better fit.

For most lists, yes, and the bigger your list, the faster it pays off, because subscriptions scale with subscriber count while a one-time license doesn’t. At 10k+ subscribers the switch typically pays for itself within a couple of months. Run the calculator for your numbers.

No. Broadcast includes campaigns, drip automations with conditions, segmentation, templates, a REST API, and transactional sending. See how it compares to other self-hosted tools.