One-time license — no subscription

Email marketing you pay for once

Q: Is there really no monthly fee for Broadcast?

Correct — no recurring fee to us. You pay the one-time $250 license and own the software. Your only ongoing costs are your own server hosting and your email provider's per-send charge, both paid directly to those providers.

Q: Is it a lifetime license?

You buy the software once and keep using it — there's no expiry. All 2.x updates are included free. We can't promise every future major version will be free forever, but looking after existing customers is our default.

Q: Is one-time really cheaper than a subscription?

For most lists, yes — and the bigger your list, the faster it pays off, because subscriptions scale with subscriber count while a one-time license doesn't. At 10k+ subscribers the switch typically pays for itself within a couple of months.

Almost every email platform bills you every month—forever—and charges more as your list grows. Broadcast is a one-time purchase: pay once, own the software, and send to unlimited subscribers from your own server. No monthly fee, no per-subscriber pricing, no subscription to cancel.

Buy Broadcast — $250 once Calculate your savings

Why pay every month forever? Subscription email tools price on how many people you could email, not how many you actually do—so your bill climbs with your list whether or not those subscribers earn anything. A one-time license breaks that link: you pay for the software once and own it, the same way you’d buy a tool rather than rent it indefinitely.

What “pay once” actually means

Honest about every line item—no asterisks.

$250, one time

A single license fee. No recurring charge from us—ever. You own the software and keep using it.

Unlimited subscribers

Your list can grow to any size without the price changing. No tiers, no per-contact fees, no surprise upgrade emails.

Your only ongoing costs

Cheap hosting (~$5–20/mo for a VPS) and your email provider’s per-send rate (Amazon SES is ~$0.10 per 1,000 emails). Both go to them, not us.

Monthly subscription vs. one-time license

The gap widens the longer you send and the bigger your list gets.

Subscription SaaS

• Pay every month, indefinitely
• Price rises as your list grows
• Stop paying → lose access to your audience
• Data & reputation live on their servers

Broadcast (pay once)

• One $250 license, then it’s yours
• Price never changes with list size
• It keeps running even if we disappear
• Your server, your data, your reputation

See the full math in the true cost of email marketing at scale, or run your own numbers. The reasoning behind the model: why we sell a one-time license.

Who buy-once email is for

Founders & teams tired of a bill that grows with the list

Developers/agencies comfortable running their own server

Newsletter operators who want to own their audience

Anyone who’d rather buy a tool than rent it forever

Not a fit if you want a fully managed SaaS and won’t run a server—we say so plainly.

Frequently Asked Questions

Correct—no recurring fee to us. You pay the one-time $250 license and own the software. Your only ongoing costs are your own server hosting and your email provider’s per-send charge, both paid directly to those providers.

You buy the software once and keep using it—there’s no expiry. All 2.x updates are included free. We can’t promise every future major version will be free forever, but looking after existing customers is our default (when we shipped v2, v1 buyers got it free).

The trade is that you self-host: Broadcast runs on your own server, so you need to be comfortable deploying web software (there’s an automated installer and email support). In exchange you escape monthly fees and own your data. If you want zero server management, a managed SaaS is a better fit.

For most lists, yes—and the bigger your list, the faster it pays off, because subscriptions scale with subscriber count while a one-time license doesn’t. At 10k+ subscribers the switch typically pays for itself within a couple of months. Run the calculator for your numbers.

No. Broadcast includes campaigns, drip automations with conditions, segmentation, templates, a REST API, and transactional sending. See how it compares to other self-hosted tools.