Broadcast pricing: pay once, own it
One payment to us, ever. The license covers unlimited subscribers and every feature we ship. Your list can grow from 500 to 500,000 and the price does not move.
The full price picture, October 2026
Broadcast is self-hosted email marketing software sold as a one-time license. The Regular License covers one server and costs $250 $150 right now (code OCT26OFF applies automatically at checkout). The Agency License covers up to 5 servers and costs $450. The Extended License covers up to 25 servers and costs $1,000. Every license includes unlimited subscribers, every feature, and all 2.x updates. Ongoing costs go to other vendors, not us: a server at $6-20/month (Hetzner, DigitalOcean) and your email provider’s send rate (Amazon SES runs about $0.10 per 1,000 emails). Every purchase carries a 30-day money-back guarantee.
Regular License
For founders, developers, and teams running their own email stack on a single server.
- Unlimited subscribers
- Every feature, nothing gated
- All 2.x updates included
- Runs on one production server
- 30-day money-back guarantee
Agency License
For freelancers and small agencies installing Broadcast for a few clients.
$90 per server
- Everything in the Regular License
- Install on up to 5 servers
- Use it for client installations
- Priority email support
Extended License
For agencies and consultants installing Broadcast for clients, or teams running many brands.
- Everything in the Regular License
- Install on up to 25 servers
- Use it for client installations
- Priority email support
Every license is the same software. Every feature ships to every customer. The only differences are how many servers you can install on, and priority support on Agency and Extended. Checkout runs through Stripe and your license is delivered instantly. If you’re buying for yourself, buy Regular. Buy Agency for a few client installations, and Extended for many.
What you’ll never pay us for
The license price is the whole price. Four things other tools bill for that we don’t.
Per-subscriber tiers
Your bill from us is identical at 1,000 contacts and at 100,000. There is no tier to outgrow.
Send limits
We don’t meter your sending. Your email provider charges per send; we never do.
Feature unlocks
There is no Pro tier and no paid add-on. Every feature is in every license, including Regular.
Surprise overages
No usage caps from us that trigger a bigger bill. Nothing on your invoice moves after purchase.
Updates are part of the price
Every 2.x update is included. Version 2.0 shipped on March 16, 2026. A license bought that day has received all 94 releases of version 2 at no extra cost.
Broadcast ships every week
Releases since November 2025
136
releases, 71 with new features. The last one was today.
Shipped in the last 90 days
- v2.50.0 Sequences have a Reply-To address in their settings, so replies to sequence emails go to the inbox you choose instead of the sender address.
- v2.50.0 Each Send Email step in a sequence can set its own Reply-To address, which overrides the sequence’s.
- v2.50.0 Each Send Email step on the sequence canvas shows how many emails it sent, opened and clicked, with open and click rates and bounces.
- v2.50.0 The Sequences API accepts and returns `reply_to` on sequences and on sequence steps.
- v2.49.0 Every channel now has a default confirmation email, and upgrading adds one to existing channels.
What it costs to run, all in
The license is the only money you send us. Running Broadcast adds two bills from other vendors: a server ($6-20/month at Hetzner or DigitalOcean) and an email provider (Amazon SES charges about $0.10 per 1,000 emails). Here is the whole picture at three list sizes, assuming one newsletter a week.
| List size | Emails/month | Broadcast: year one | Broadcast: year two on | Typical SaaS: per year |
|---|---|---|---|---|
| 10,000 | ~40,000 | $370-540 | $120-290 | $1,200-2,300 |
| 50,000 | ~200,000 | $560-730 | $310-480 | $4,200-6,000 |
| 250,000 | ~1,000,000 | $1,520-1,690 | $1,270-1,440 | $13,000-20,000 |
Broadcast columns: license at the $250 list price (year one only) plus server and Amazon SES at four sends a month. SaaS column: published mid-2026 prices for tools like Mailchimp, Kit, and ActiveCampaign at each contact tier, rounded to a range.
The gap grows with list size, because SaaS tools bill per contact and we don’t. At 10,000+ subscribers, the switch typically pays for itself within a couple of months. Run the calculator with your own subscriber count and send frequency, or read why we price this way.
How buying works
Four steps from checkout to your first campaign.
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1
Check out through Stripe
Pay by card. Right now, code OCT26OFF is applied for you at checkout; the Regular License is $150 instead of $250.
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2
Get your license by email
Delivery is instant, straight after checkout. No waiting on a sales call or an approval queue.
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3
Run the automated installer
Point it at a fresh Ubuntu server ($6-20/month at Hetzner or DigitalOcean). The installation guide covers every step.
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4
Connect your email provider and send
Broadcast sends through your own account with Amazon SES, Postmark, SendGrid, Resend, or any SMTP relay. You pay their per-send rate directly.
30 days to change your mind
Every license comes with a 30-day money-back guarantee. Buy it, install it, send real campaigns to your real list. If Broadcast is not the right fit, email us within 30 days and we refund the license. No questions asked. Details on the guarantee page.
Not ready to spend anything? The live demo is free. Click around the real product before you decide.
Who shouldn’t buy this
Broadcast is self-hosted. You run it on your own server, keep it updated, and own the operational side. If you never want to touch a server, a managed SaaS tool is the right call, and no table on this page changes that.
Pricing questions, answered
Is Broadcast a subscription?
No. You pay for the license once and own the software. There is no renewal, no annual fee, and nothing to cancel. Your only recurring costs are your server and your email provider, and you pay those vendors directly.
What happens after version 2.x?
Every license includes all 2.x updates. When we shipped version 2, version 1 customers got it free. We can’t promise every future major version will be free forever, but that is our track record. Either way, your installed copy keeps working: the license does not expire.
Do you install Broadcast for me?
No, but installation is scripted. The automated installer sets up Broadcast on a fresh Ubuntu server, and the installation guide walks through every step. If you get stuck, email support is included, and the 30-day guarantee covers you if it doesn’t work out.
What’s the difference between Regular and Extended?
Server count. Regular covers one server; Extended covers up to 25. The software and features are identical. Extended exists for agencies and consultants who run installations for clients, and it adds priority email support.
What do I pay after the license?
Two bills, neither to us: a server at $6-20 a month (Hetzner and DigitalOcean are the usual picks) and your email provider’s send rate. On Amazon SES that is about $0.10 per 1,000 emails, so a weekly newsletter to 10,000 people costs about $4 a month to send.
Is there a free trial?
Not a timed trial, no. The live demo is free and shows you the real product. Past that, the 30-day money-back guarantee is the trial: buy it, run it on your own server for a month, and take the refund if it isn’t right.
Will it do the specific thing I need?
Probably, and more often than people expect. How To answers capability questions directly, organized by what you are trying to accomplish rather than by feature name. If the answer there is no, it says no.
Pay once. Own your email stack.
One license, unlimited subscribers, and a 30-day money-back guarantee.
