Free course · Intermediate
Deliverability and List Growth
Reach the inbox and keep reaching it. Authentication, warm-up, bounces, list hygiene, and growing a list the right way.
Not started
- Lessons
- 6
- To finish
- 51 min
- Quiz questions
- 18
- Certificate
- 1
For everyone who sends email. Read freely; sign in to save progress and get the certificate.
Sending an email is easy. Getting it into the inbox, again and again, is the skill. This course explains how inbox providers decide where your mail goes, and what you control: authentication, sending reputation, the health of your list, and how people join it.
Most of it applies to any email tool. Each lesson also shows where Broadcast does the work for you.
Lessons
- 1 How inbox placement works Learn how mailbox providers decide between the inbox and spam, the signals that build sender reputation, and the order to debug spam placement. 8 min
- 2 SPF, DKIM, DMARC alignment Understand what SPF, DKIM and DMARC each check, why a record can pass and DMARC still fail, and how to reach aligned authentication with Broadcast. 9 min
- 3 Warm up a new domain Build a reputation for a new sending domain step by step, start with your most engaged readers, and pace sends with segments and the hourly limit. 8 min
- 4 Bounces, complaints, and suppression lists Tell hard bounces from soft bounces, learn why complaints matter most, and see how Broadcast's suppression lists stop you mailing addresses that hurt you. 9 min
- 5 List hygiene and list-unsubscribe Keep a list healthy with a sunset policy for inactive readers, make unsubscribing easy with one-click headers, and repair messy data in Broadcast. 9 min
- 6 Grow a list the right way Grow your list with consent, double opt-in and a reason to subscribe, so new readers help your reputation instead of hurting it. 8 min
Your certificate
Pass the quiz in all 6 lessons to get a certificate for Deliverability and List Growth, with its own link to share. Sign in to keep your progress and get the certificate.
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