$49/month minimum

Beehiiv Automations: $49/month to Automate

Email automations are essential for any serious email marketer. Beehiiv locks them behind their Scale plan at $49/month. Broadcast includes full automation capabilities in every $250 one-time license.

Buy Broadcast for $250 Calculate Savings

What Beehiiv Restricts

Beehiiv’s Free plan includes zero automations. You need to upgrade to the Scale plan ($49/month) to unlock even basic automation features.

Free Plan: $0/mo

No Automations

  • No drip sequences
  • No event triggers
  • No conditional logic
  • No welcome sequences
Scale Plan: $49/mo

Basic Automations

  • Drip sequences
  • Event triggers
  • Conditional logic
  • Still limited compared to dedicated tools

$588/year just for automation access

Broadcast: $250 once

Full Automations

  • Drip campaigns
  • Trigger-based sequences
  • Conditional branching
  • Tag-based automation
  • Time-delay sequences
  • Re-engagement flows

What Broadcast Includes

Every Broadcast license includes the complete automation toolkit. No tiers, no upgrade gates, no monthly fees.

Drip Campaigns

Send a series of pre-written emails on a schedule. Perfect for onboarding, education, and nurturing new subscribers.

Trigger-Based Sequences

Automatically send emails when subscribers take specific actions: sign up, click a link, or reach a milestone.

Conditional Branching

Create if/then paths in your automations. Send different emails based on subscriber behavior, tags, or attributes.

Tag-Based Automation

Automatically add or remove tags based on subscriber behavior, then use tags to trigger targeted automations.

Time-Delay Sequences

Set precise delays between emails: hours, days, or weeks. Deliver the right message at the right time.

Re-engagement Flows

Automatically reach out to inactive subscribers with targeted campaigns to win them back or clean your list.

Automation Workflow Examples

Real-world automations you can build with Broadcast from day one

Welcome & Onboarding

Automatically greet new subscribers with a welcome series. Introduce your best content, set expectations, and build rapport over 5–7 emails spread across their first two weeks.

Re-engagement Campaign

Detect subscribers who haven’t opened in 60+ days and send a targeted re-engagement series. Win them back or gracefully clean your list for better deliverability.

Abandoned Cart Recovery

For e-commerce operators, trigger an email sequence when a subscriber abandons a checkout. Send reminders, offer incentives, and recover lost revenue automatically.

Content Drip Course

Deliver an educational email course over days or weeks. Teach a skill, share a framework, or deliver a structured learning experience on autopilot.

See all drip campaign use cases →

Automation Features Compared

A direct feature-by-feature comparison

Automation Feature Broadcast Beehiiv
Welcome sequences Included Scale plan ($49+/mo)
Drip campaigns Included Scale plan ($49+/mo)
Event triggers Included Scale plan ($49+/mo)
Conditional branching Included Scale plan ($49+/mo)
Tag-based automation Included Limited
Time-delay sequences Included Scale plan ($49+/mo)
Re-engagement flows Included Scale plan ($49+/mo)
Unlimited automations Yes Plan-dependent
Price for automations $250 one-time $588+/year

Frequently Asked Questions

Beehiiv uses feature gating as a monetization strategy. By restricting automations to their $49/month Scale plan, they create an incentive to upgrade. This is common among VC-backed SaaS platforms that need to maximize revenue per user. Broadcast takes a different approach: one price, all features included.
Broadcast covers the automation needs of most email marketers: drip campaigns, conditional branching, trigger-based sequences, and tag management. For highly complex multi-step workflows with dozens of branches, dedicated marketing automation platforms may offer more. But for newsletters and standard email marketing, Broadcast’s automations are more than sufficient.
At a minimum, Beehiiv’s Scale plan costs $49/month: that’s $588/year or $1,764 over three years just for the base tier. As your subscriber count grows, costs increase further. With Broadcast, you pay $250 once and have full automation capabilities forever, regardless of how many subscribers you have.

Get full automations for $250. Once.

Stop paying monthly fees for features that should be standard. Every Broadcast license includes the complete automation toolkit.

Calculate Your Savings Buy Broadcast for $250

Related Pages

Broadcast vs Beehiiv
Complete side-by-side comparison
Beehiiv Segmentation
Tags, lists, and targeting compared
Drip Campaign Use Case
How to build effective drip campaigns

Still deciding?

Comparisons cover the tradeoffs. How To covers whether Broadcast does the specific thing you need, organized by what you are trying to accomplish rather than by feature name. If the answer is no, it says no.

Browse How To Segment subscribers Branch a sequence Bring an existing list