$49/month minimum

Beehiiv Automations: $49/month to Automate

Email automations are essential for any serious email marketer. Beehiiv locks them behind their Scale plan at $49/month. Broadcast includes full automation capabilities in every $150 one-time license.

Buy Broadcast — $150 Calculate Savings

What Beehiiv Restricts

Beehiiv’s Free plan includes zero automations. You need to upgrade to the Scale plan ($49/month) to unlock even basic automation features.

Free Plan — $0/mo

No Automations

No drip sequences
No event triggers
No conditional logic
No welcome sequences

Scale Plan — $49/mo

Basic Automations

Drip sequences
Event triggers
Conditional logic
Still limited compared to dedicated tools

$588/year just for automation access

Broadcast — $150 once

Full Automations

Drip campaigns
Trigger-based sequences
Conditional branching
Tag-based automation
Time-delay sequences
Re-engagement flows

What Broadcast Includes

Every Broadcast license includes the complete automation toolkit. No tiers, no upgrade gates, no monthly fees.

Drip Campaigns

Send a series of pre-written emails on a schedule. Perfect for onboarding, education, and nurturing new subscribers.

Trigger-Based Sequences

Automatically send emails when subscribers take specific actions—sign up, click a link, or reach a milestone.

Conditional Branching

Create if/then paths in your automations. Send different emails based on subscriber behavior, tags, or attributes.

Tag-Based Automation

Automatically add or remove tags based on subscriber behavior, then use tags to trigger targeted automations.

Time-Delay Sequences

Set precise delays between emails—hours, days, or weeks. Deliver the right message at the right time.

Re-engagement Flows

Automatically reach out to inactive subscribers with targeted campaigns to win them back or clean your list.

Automation Workflow Examples

Real-world automations you can build with Broadcast from day one

Welcome & Onboarding

Automatically greet new subscribers with a welcome series. Introduce your best content, set expectations, and build rapport over 5–7 emails spread across their first two weeks.

Re-engagement Campaign

Detect subscribers who haven’t opened in 60+ days and send a targeted re-engagement series. Win them back or gracefully clean your list for better deliverability.

Abandoned Cart Recovery

For e-commerce operators, trigger an email sequence when a subscriber abandons a checkout. Send reminders, offer incentives, and recover lost revenue automatically.

Content Drip Course

Deliver an educational email course over days or weeks. Teach a skill, share a framework, or deliver a structured learning experience on autopilot.

See all drip campaign use cases →

Automation Features Compared

A direct feature-by-feature comparison

Automation Feature	Broadcast	Beehiiv
Welcome sequences	Included	Scale plan ($49+/mo)
Drip campaigns	Included	Scale plan ($49+/mo)
Event triggers	Included	Scale plan ($49+/mo)
Conditional branching	Included	Scale plan ($49+/mo)
Tag-based automation	Included	Limited
Time-delay sequences	Included	Scale plan ($49+/mo)
Re-engagement flows	Included	Scale plan ($49+/mo)
Unlimited automations	Yes	Plan-dependent
Price for automations	$150 one-time	$588+/year

Frequently Asked Questions

Beehiiv uses feature gating as a monetization strategy. By restricting automations to their $49/month Scale plan, they create an incentive to upgrade. This is common among VC-backed SaaS platforms that need to maximize revenue per user. Broadcast takes a different approach—one price, all features included.

Broadcast covers the automation needs of most email marketers: drip campaigns, conditional branching, trigger-based sequences, and tag management. For highly complex multi-step workflows with dozens of branches, dedicated marketing automation platforms may offer more. But for newsletters and standard email marketing, Broadcast’s automations are more than sufficient.

At a minimum, Beehiiv’s Scale plan costs $49/month—that’s $588/year or $1,764 over three years just for the base tier. As your subscriber count grows, costs increase further. With Broadcast, you pay $150 once and have full automation capabilities forever, regardless of how many subscribers you have.