Broadcast Emails

Broadcast emails allow you to send one-time messages to your subscribers. This guide covers creating, testing, scheduling, sending, and analyzing broadcast emails.

Broadcasts are organized per Channel. You cannot send a broadcast to subscribers from another channel. Make sure you’re in the correct channel before creating a broadcast.

Broadcasts Overview

The Broadcasts section shows all your email campaigns in a table format, displaying the broadcast ID, name, recipient count, status, engagement metrics, and creation date.

From this page, you can:

• View all broadcasts for the current channel
• Create new broadcasts
• Filter by status (Draft, Scheduled, Sending, Sent)
• Search broadcasts by name
• Monitor engagement metrics (Open Rate, CTR, Unsubscribe Rate)

Creating a Broadcast

Step 1: Choose Content Format

Click New Broadcast to open the format selection dialog:

Choose from three options:

• Rich Text (Recommended): A visual editor perfect for newsletters and announcements
• HTML: Direct code editing for custom designs
• Start from Template: Begin with a professionally designed template

Step 2: Content Tab

After selecting your format, you’ll see the broadcast creation wizard with four tabs. The Content tab is where you compose your email:

Basic Fields:

• Name: Internal reference for easy identification (e.g., “Newsletter #12”)
• Subject (Required): The email subject line recipients will see
• Preview Text: Text shown alongside the subject in email clients
• Reply-To: Optional custom reply address
• Tags: For internal organization

Rich Text Editor Features:

• Font selection and text color
• Formatting (bold, italic, underline, strikethrough)
• Links and images
• Lists (bulleted and numbered)
• Text alignment
• Undo/redo

The Inbox Preview shows how your email will appear in recipients’ inboxes as you type.

Step 3: Settings Tab

Configure tracking and delivery options:

Tracking Options:

• Track opens: Inserts an invisible pixel to record when emails are opened (note: some email clients block tracking pixels)
• Track clicks: Rewrites links to track click-through rates

Email Server Options:

• Use any email server (load balanced): Distributes emails across all active servers
• Optionally select specific servers for this broadcast

Custom Email Headers:

Add or override email headers for specific requirements.

Step 4: Audience Tab

Select who will receive your broadcast:

Targeting Options:

• All Subscribers: Send to everyone on your list
• Segments: Target specific groups based on your segment rules

You can select multiple segments—subscribers matching any selected segment will receive the broadcast.

Step 5: Save or Send

• Save Draft: Save your progress to continue later
• Autosave: Enable automatic saving as you work (toggle at bottom of screen)
• Proceed through the wizard tabs using Next buttons

Testing a Broadcast

Before sending to all subscribers, test your broadcast. From the broadcast detail page, click the dropdown arrow next to Send now:

Click Send test email to open the test dialog:

Enter an email address you have access to and click Send test to verify:

• Email formatting and layout
• Links work correctly
• Personalization displays properly
• Content appears correctly across email clients

Broadcast Detail Page

After creating a broadcast, view its details and preview:

The detail page shows:

• Recipients: Estimated number of subscribers who will receive the broadcast
• Audience: Selected targeting (All Subscribers or specific segments)
• Tracking: Which tracking options are enabled
• Email Preview: Gmail-style preview of how your email will appear
• Email Servers: Which servers will send this broadcast
• Details: Broadcast ID and creation date

Sending a Broadcast

Send Immediately

Click Send now to immediately queue your broadcast. The system will:

1. Validate all broadcast settings
2. Queue emails for all targeted recipients
3. Begin sending through configured email servers
4. Display real-time progress

Schedule for Later

Select Schedule send from the options dropdown to:

• Set a specific date and time
• Schedule across different time zones
• Plan campaigns in advance

Broadcast Statuses

• Draft: Being created or edited
• Scheduled: Queued for future sending
• Sending: Currently being delivered
• Sent: Successfully delivered
• Failed: Encountered errors during sending

Analytics and Reporting

After sending, these metrics become available:

• Open Rate: Percentage of recipients who opened the email
• Click Rate (CTR): Percentage who clicked links
• Unsubscribe Rate: Recipients who opted out after this broadcast
• Delivery Rate: Successfully delivered vs. total sent
• Bounce Rate: Emails that couldn’t be delivered

Managing Broadcasts

From the options dropdown, you can:

• Edit: Modify draft broadcasts
• Duplicate: Create a copy as a starting point
• Archive: Hide from active list
• Delete: Permanently remove

Best Practices

Content:

• Write compelling subject lines (aim for under 60 characters)
• Use preview text to complement your subject
• Keep content focused and valuable

Deliverability:

• Maintain clean subscriber lists
• Monitor bounce and spam rates
• Use proper sender authentication

Testing:

• Always send a test email before broadcasting
• Verify on multiple email clients
• Check all links work correctly