Link Tracking

Link tracking allows you to monitor which links your subscribers click in your emails. This feature provides detailed analytics including click counts, geographic data, and engagement patterns.

Overview

When you enable click tracking on broadcasts or sequences, Broadcast rewrites all links to pass through a tracking system. When recipients click a link, Broadcast records the click with full context metadata before redirecting them to the destination URL.

Link Tracking page showing click analytics overview

Accessing Link Tracking

To access link tracking analytics:

  1. Navigate to the Link Tracking page in the sidebar
  2. View aggregate statistics for all tracked links across the channel
  3. Drill down into individual link performance

Key Metrics

The Link Tracking page displays:

  • Total Links Clicked: Number of unique links that received at least one click
  • Total Clicks: Aggregate count of all link clicks
  • Avg Clicks per Link: Average number of clicks per tracked link

Enabling Link Tracking

Link tracking must be enabled when creating or editing broadcasts and sequences:

For Broadcasts

  1. Create or edit a broadcast
  2. In the tracking options, enable Track clicks
  3. All links in the email body will automatically be tracked

For Sequences

  1. Edit your sequence settings
  2. Enable Track clicks at the sequence level
  3. All emails in the sequence will have link tracking enabled

Click Data Captured

When a recipient clicks a tracked link, Broadcast records:

  • Timestamp: When the click occurred
  • Subscriber: Who clicked the link
  • Link URL: The destination URL
  • IP Address: The clicker’s IP address
  • User Agent: Browser and device information
  • Referrer: Where the click originated from
  • Geographic Data: Country, region, and city (when available via IP geocoding)

Per-Broadcast Link Analytics

Each broadcast with click tracking enabled shows link performance:

  1. Navigate to the broadcast detail page
  2. Scroll to the Link Clicks section
  3. View which links were clicked and click counts

Use Cases

Measuring Content Engagement

  • Identify which topics resonate with your audience
  • Track which calls-to-action perform best
  • Measure interest in specific products or features

Optimizing Email Content

  • A/B test different link placements
  • Compare button clicks vs text link clicks
  • Refine your content based on engagement data

Understanding Your Audience

  • See geographic distribution of engaged subscribers
  • Identify peak engagement times
  • Track engagement patterns over time

Privacy Considerations

Link tracking involves redirecting clicks through Broadcast’s tracking servers. Consider:

  • Informing subscribers that click tracking is enabled in your privacy policy
  • Some email clients or security tools may pre-click links for safety scanning
  • Bot traffic may inflate click counts in some cases

Best Practices

  1. Enable tracking strategically: Only track clicks when you need the analytics data
  2. Monitor for anomalies: Watch for unusual click patterns that might indicate bot traffic
  3. Use alongside open tracking: Combine click data with open rates for complete engagement analysis
  4. Review regularly: Check link performance to optimize future campaigns