Email Marketing with Broadcast

Build a list, segment it, design emails, and run automated sequences that send themselves.

Start course

Not started

Lessons: 8
To finish: 68 min
Quiz questions: 24
Certificate: 1

For marketers. Read freely; sign in to save progress and get the certificate.

This course is for the person who writes and sends the email. You will set up a channel, bring in your subscribers, collect new ones with opt-in forms, target the right people with segments, and build automations that run while you work on something else.

You need a working Broadcast install. If you do not have one, start with Getting Started with Broadcast or try the live demo.

Lessons

1 (completed) Channels and sender identities Decide when to create a new channel and when to add a sender identity, so each list and each type of mail has the right From address. 7 min
2 (completed) Import and manage subscribers Bring an existing list into Broadcast with a CSV import, carry over your suppressions first, and learn the difference between inactive and unsubscribed. 9 min
3 (completed) Opt-in forms and confirmation pages Build a signup form, embed it on your site, turn on double opt-in, and write the confirmation page people see after they click the link. 9 min
4 (completed) Segments and topics Target the right people with segments, and let subscribers choose the kinds of email they get with topics and a preference page. 9 min
5 (completed) Templates and the block email builder Set up a brand kit, design an email with drag-and-drop blocks, personalize it with Liquid, and save it as a template you reuse. 9 min
6 (completed) Sequences and branching Build an automated welcome sequence, enroll people by tag or segment, and branch on opens and clicks with condition steps. 9 min
7 (completed) Autopilot and the AI assistant Connect your own AI key, let Autopilot draft newsletters from your sources, and use Ask AI to query and act on your channel with confirmation. 8 min
8 (completed) Read your email metrics Learn what opens, clicks, bounces and complaints really tell you, where Broadcast shows them, and which numbers deserve your trust. 8 min

Your certificate

Pass the quiz in all 8 lessons to get a certificate for Email Marketing with Broadcast, with its own link to share. Sign in to keep your progress and get the certificate.