Announcements

Product launch email template

Announce a new product or feature with a hero image, three benefits and a strong call to action.

Open in the builder All templates

Free. No signup. Opens the builder in a new tab with this template loaded; nothing is uploaded.

A launch email has one job: get the reader to the product. This template opens with a full-width hero, states the benefit in one line, backs it with three short points, and repeats the call to action at the bottom for people who scroll.

Swap the placeholder image for a real screenshot or product shot. Launch emails with a real image outperform illustration almost every time.

What is in this template

Subject line
Introducing Example Flow
Preview text
Automate the follow-ups you keep forgetting. Available today.
Blocks
11
Block types
Image, Heading, Text, Button, Spacer, Columns, Divider, Footer

Tips for using it

  • Write the headline as the outcome, not the feature name.
  • Repeat the button after the benefits for readers who skim to the end.
  • Send a plain-text follow-up two days later to people who did not click.
Live preview

Related templates

Announcements

Feature announcement

Announce one feature with an image-and-text block, a how-it-works list and a link to the docs.

Lifecycle

Abandoned cart

A gentle reminder about items left in a cart, with the product, a reason to finish, and a single button.

Newsletters

Company update

A founder-style update in plain prose with one image and a few dated milestones.

Send it with Broadcast

Broadcast is self-hosted email marketing software with a one-time price. Paste this template into a campaign and send to unlimited subscribers through Amazon SES, Postmark or any SMTP server.

See how Broadcast works Pricing