Lifecycle

Re-engagement email template

Win back quiet subscribers with a short, honest message and an easy way to stay or go.

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Subscribers who have not opened in months hurt your deliverability. A re-engagement email gives them a reason to come back and, just as importantly, a graceful way to leave.

This template is deliberately plain. It reads like a note from a person, which is what makes it work.

What is in this template

Subject line
Still want to hear from us?
Preview text
No hard feelings either way. One click to stay, one to go.
Blocks
8
Block types
Heading, Text, Button, Divider, Footer

Tips for using it

  • Send it to people who have not opened in 90 days, then remove anyone who still does not engage.
  • Offer something new, not the same newsletter they stopped reading.
  • Make the unsubscribe link obvious. A clean list beats a big one.
Live preview

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Send it with Broadcast

Broadcast is self-hosted email marketing software with a one-time price. Paste this template into a campaign and send to unlimited subscribers through Amazon SES, Postmark or any SMTP server.

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