Transactional

Shipping confirmation email template

Tell customers their order is on the way, with the carrier, tracking number, delivery estimate and the items in the box.

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After the order confirmation, the shipping email is the one customers wait for. They open it to learn two things: when the parcel arrives and how to track it. This template puts both at the top.

Under that it lists what is in the box, which matters when an order ships in parts, and where it is going, so a wrong address gets noticed while there is still time to fix it.

What this email must include

  • The carrier, the tracking number as text, and a button to the tracking page.
  • An estimated delivery date or date range.
  • The items in this shipment. If the order ships in parts, say which part this is and what is still to come.
  • The delivery address, and how to get in touch if it is wrong.

Subject line and preview text ideas

Your order #48213 has shipped

Arriving Tuesday 19 May. Track it with UPS.

On its way: order #48213

Your tracking number is inside.

Part 1 of 2 of your order has shipped

The rest of order #48213 follows in a separate parcel.

When to send it

Send it when the carrier has the parcel, not when the label is printed. A tracking page that says "label created" for two days produces support tickets.

If you also send "out for delivery" and "delivered" emails, use the same layout and sender for each, so customers recognise the series at a glance.

Deliverability and security notes

Customers look for this email, open it and click the tracking link. Send it from your own domain, with SPF, DKIM and DMARC set up, so that engagement builds your sender reputation and not someone else's.

Fake delivery notices are a common phishing lure. Link to your own tracking page or a clean carrier URL, never through an unfamiliar link shortener, and use the same sender name as your order confirmation.

Keep promotion to one small line at most. Under CAN-SPAM, a message whose primary purpose becomes advertising is treated as commercial email, with the rules that come with that.

What is in this template

Subject line
Your order #48213 has shipped
Preview text
Arriving Tuesday 19 to Thursday 21 May. Track it with UPS.
Blocks
9
Block types
Heading, Text, Columns, Button, Divider, Html, Footer

Tips for using it

  • Show the tracking number as text, not only behind a button. People copy it into the carrier's app.
  • Put the order number in the subject so the email threads with the order confirmation.
  • If the delivery date slips, email the customer before they ask.
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