Onboarding

Welcome email email template

Greet new subscribers, set expectations and point them at the one thing to do first.

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The welcome email gets the highest open rate you will ever see from a subscriber, so it is worth making it count. This template says thank you, explains what they signed up for, and gives one clear next step.

Keep the promise short and specific. If you send on Tuesdays, say so. If the first thing to do is complete a profile, make that the button.

What is in this template

Subject line
Welcome to Example Co, {{ subscriber.first_name | default: "there" }}
Preview text
Here is what to expect, and one thing to do today.
Blocks
9
Block types
Image, Heading, Text, Button, Divider, Columns, Spacer, Social, Footer

Tips for using it

  • Send it immediately after signup while the intent is fresh.
  • One call to action. A welcome email with four buttons gets zero clicks.
  • Ask them to reply. A reply trains inbox providers that your mail is wanted.
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Send it with Broadcast

Broadcast is self-hosted email marketing software with a one-time price. Paste this template into a campaign and send to unlimited subscribers through Amazon SES, Postmark or any SMTP server.

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