MailerLite Pricing (2026)
MailerLite prices by subscriber count. Its paid plans are now called Comfort and Power, replacing Growing Business and Advanced. It is still one of the cheaper hosted platforms, and the free plan has shrunk to 250 subscribers.
Figures below are MailerLite’s list prices on monthly billing, from mailerlite.com/pricing and EmailToolTester’s July 2026 breakdown. Paying yearly takes 10% off.
What MailerLite costs by list size
| Subscribers | Comfort | Power | Comfort, per year |
|---|---|---|---|
| 500 | $12 | $25 | $144 |
| 1,000 | $19 | $39 | $228 |
| 2,500 | $33 | $49 | $396 |
| 5,000 | $49 | $69 | $588 |
| 10,000 | $89 | $129 | $1,068 |
| 50,000 | $289 | $389 | $3,468 |
| 100,000 | $439 | $489 | $5,268 |
Above 100,000 subscribers, MailerLite quotes Enterprise pricing.
Is MailerLite free?
For up to 250 subscribers and 2,500 emails a month. The free plan includes the drag-and-drop editor, 3 active automations, one website and one landing page, and 2 users. MailerLite branding stays on every email, and there is no AI assistant or smart sending.
Comfort or Power?
Comfort allows 10 times your subscriber tier in emails each month, 50 active automations, 10 landing pages or websites, 5 users, the AI writing assistant, smart sending and a custom domain.
Power removes the limits: unlimited emails under a fair use policy, unlimited automations, users and landing pages, multiple triggers per automation, and 24/7 live chat support. At 10,000 subscribers the step up is $40 a month.
What the same list costs on your own server
Broadcast is self-hosted email marketing software. You pay $250 once, run it on a small server, and send through Amazon SES or another provider. There is no per-subscriber price and no automation or user limit.
For 10,000 subscribers getting a weekly newsletter:
- MailerLite Comfort: $89 a month, $1,068 a year.
- Broadcast with Amazon SES: $250 once, then about $4 a month in SES fees plus a few dollars for the server.
What you give up: MailerLite’s website and landing page builder, its digital products, and a fully managed service. The pricing calculator compares platforms at your list size.
Frequently asked questions
How much does MailerLite cost?
From $12 a month for 500 subscribers on Comfort. At 10,000 subscribers, Comfort is $89 a month and Power $129.
What happened to Growing Business and Advanced?
They were replaced by Comfort and Power, which have their own limits and prices. Comfort is the everyday plan, and Power is the one without limits on emails, automations and users.
Does MailerLite have a free plan?
Yes, for up to 250 subscribers and 2,500 emails a month, with MailerLite branding.
Is MailerLite cheaper than Mailchimp?
Yes, at most list sizes. At 10,000 subscribers MailerLite Comfort is $89 a month, Mailchimp Essentials about $110 and Standard about $135. See Mailchimp pricing.
